New Yakima Website Makes Rack Research Easy and Mobile

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Contact: Julie Atherton
JAM Collective

New Yakima Website Makes Rack Research Easy and Mobile features a responsive redesign and the best Fit My Car tools on the market

Yakima Products, Inc., the innovation leader in vehicle racks and cargo solutions, has completely revamped its website, The new site is designed to be a premier destination for rack and cargo carrier research, thanks to its robust integrated tools, thoughtful design and mobile-first strategy. It also lays the foundation for omni-commerce efforts to support the company’s retailer partners.

“Yakima’s mission, first and foremost, is making life easier for our consumer, and this extends through the entire process, from rack research to installation to use. With this new design and tools, we’ve simplified the process to make it easy to find the exact products to fit their vehicle and lifestyle,” said Jenna Fallon, Digital Director at Yakima.

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Added Fallon, “We know that 80 percent of consumers do their research on their smart phones before going into a store, so having the site be mobile friendly was one of our key drivers,” said Fallon. “We also wanted to provide our retailers with a new digital experience that they could use to support their sales.” is designed for all levels of consumers, from novice to expert. The new format allows visitors to research and shop four different ways: by vehicle through the “Fit My Car” rack-finder; by outdoor activity; by gear placement on the vehicle and by product type. The “Fit My Car” application can also be used by Yakima retailers and embedded within their sites.

Thanks to numerous new how-to videos, the website also engages consumers on how easy it is to install the various Yakima products, from roof racks to rear of car bike racks. The new tools and design are wrapped in Yakima’s new brand language and imagery, which makes it as fun and eye-catching as it is functional.

About Yakima
Yakima Products, Inc. is a world leader in vehicle racks and cargo solutions for a variety of consumers, from outdoor enthusiasts to car aficionados. The portfolios of brands include: Yakima, Whispbar and Prorack.

Each of the individual brands offer a variety of cargo management products including racks for bikes, boats, ski equipment and other gear, cargo boxes and bags and high performance multi-sport trailers.

The Yakima Products, Inc. global headquarters is in Beaverton, Oregon. For more information, visit