SEATTLE, WA (August 3, 2015) – For over 100 years PMI’s STANLEY brand has been bringing people together with food and beverage gear that make eating and drinking outdoors more enjoyable. Now the brand is extending the campsite fun to ‘after hours’ with new additions to their spirits collection. Believing in the simple pleasure of celebrating with friends after a big day outside, the STANLEY brand is introducing one of their largest product launches to date. As more people look to bring their craft beers and small batch spirits with them to the great outdoors, the STANLEY brand is poised with the perfect gear.
Micro movements having major impact
According to Brewers Association, the number of US craft microbreweries increased almost 30% in 2014, and the overall craft beer market is approximately $19.6 billion. Likewise, the number of artisan distilleries in the US has gone from just 50 in 2005 to more than 600 in 2013, as reported by the American Distilling Institute.
“When we evaluate the recent growth of both the craft beer and spirits categories and consider the gaining popularity, the STANLEY brand team wants to ensure the time outdoors is spent with gear consumers can count on, from dawn to dusk,” explains Kelly Kraus, Vice President for PMI’s STANLEY Brand. “And no one can deliver a hard earned drink quite like Stanley products, thanks to our complete assortment of party gear for beer and booze.”
The spring 2016 STANLEY brand product highlights include:
The appropriately named Adventure Happy Hour System has everything necessary for mixing the best cocktails at camp all in one multi-piece, nesting system. This game changer includes a strainer lid, double wall steel rocks glasses, citrus reamer, and jigger cap. It is available in two sizes, one with 4 rocks glasses and the other with 2 rocks glasses. The largest one includes 7 pieces. MSRP $35 / $50.
Following the successful launch of the Classic Vacuum Growler (64 oz.) last season, the STANLEY brand is adding more options for beer fans. For those who prefer a smaller portion, the STANLEY Vacuum Grumbler has the same great features – easy one hand pouring, legendary thermal performance, and durability – just in a 32-ounce size. This size is ideal for those who want to do beer tastings or for those who simply want to keep their evening mellow. This Grumbler keeps cold for 14 hours. Also new for spring 2016, are the Stanley single-wall Growler and Grumbler options that feature the collection’s unique one hand pouring and legendary durability, just in a single-wall option. Single wall is ideal for those who have access to refrigeration and don’t require vacuum insulation. The Adventure Steel Growler and Grumbler are also both dishwasher safe like the entire collection. MSRP $30 / $20.
Building on the brand’s already popular Vacuum Pints and Stacking Steel tumblers, the new Adventure Stacking Vacuum Pint (16 oz) offers beer fans an infinitely stacking pint to save space in a pack or in the cupboard. Featuring Stanley’s timeless style and legendary performance, these vacuum insulated pints keep beer deliciously cold for 4 hours. MSRP $15.
The entire new spring 2016 collection will be debuting at the 2015 Summer Market Outdoor Retailer show in Salt Lake City, UT (August 5 – 8, 2015) at booth #14001.
About the STANLEY brand:
Invented by William Stanley on September 2, 1913 (official patent date), the all steel vacuum bottle revolutionized the way people enjoyed food and beverage. Since then, STANLEY brand products have been delivering superior food and beverage gear for rugged, active lifestyles and remains dedicated to this simple promise: buy STANLEY brand products, get quality gear. Built for Life®. Learn more, visit www.stanley-pmi.com.
Founded in 1983, by Rob Harris, PMI manufactures, markets, and designs innovative food and beverage solutions for busy lifestyles across the globe. The company’s two most recognizable brands, Stanley® and Aladdin®, are joined by the MiGo brand that continues to grow in China/Asia Pacific. Guided by principles of sustainability, community, and integrity, PMI has extended these beloved brands into the future while remaining rooted in their rich history. Headquartered in Seattle, WA, PMI has offices in Shanghai, Rio de Janeiro, Amsterdam, and Manila and ownership in PMI Joinease manufacturing in China. PMI currently distributes its products in over 50 countries worldwide.
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