Coolcore Signs Backbone Media as Agency of Record


Portsmouth, NH. (Oct. 17, 2016) —Coolcore®, the manufacturer of chemical-free cooling textiles, has selected Backbone Media to bolster public relations efforts. Backbone will help Coolcore build brand awareness around its patented cooling and wicking fabrics and its apparel and accessories line, Dr. Cool.

“Backbone Media is the leader in active lifestyle PR and they have proven experience working with textile and ingredient brands,” said David Ludd, Coolcore’s Vice President of Global Marketing. “They will be key to helping tell our story to a broader audience.”

Launched in 2011, Coolcore uses a patented contruction technique and a unique blend of yarns to create fabrics that effectively wick moisture and help it dissppate across a garment to create a consistent, measurable cooling effect. Extensively tested and proven by Hohenstein Institute, Coolcore’s technology will not degrade or wash out over time, unlike other chemically-treated fabrics. Coolcore technology is used by many leading brands, including LL Bean, Disney and CoolAid.

Coolcore technology is also featured in its finished goods brand, Dr. Cool. Best known for its popular instant cooling wraps, headbands and towels, Dr. Cool continues to grow with the addition of new baselayers, hats and other accessories.

With its exeptional wicking properties, Coolcore and Dr. Cool apparel can be worn year round for temperature regulation and superior moisture management.

“We put Coolcore’s abilities to the test and were really impressed by how quickly and efficiently they worked,” said Ian Anderson, Backbone Media partner and PR director. “This technololy has so many potential applications, from medical uses to cooling blankets for race horses, that we’re excited to build brand awareness and share this amazing product with more people.”

About Coolcore
Coolcore, the global leader in thermoregulation fabrics, has partnerships to develop fabrics for consumer brands throughout the world. The patented, chemical-free Coolcore fabrics deliver three distinct functions — wicking, moisture circulation and regulated evaporation. Coolcore fabric formulations have earned the prestigious "Innovative Technology" recognition from the Hohenstein Institute, a first for a U.S. company, and the only company globally to be awarded this recognition for “Cooling Power.” Coolcore recently won the award for “Best Innovation – Sports and Outdoor Apparel” for its patented line of cooling fabrics from the ITMA Future Materials Awards.

About Backbone Media
Backbone Media targets, engages and inspires the active lifestyle market through public relations, social media, content creation and media planning and buying. For over 18 years, Backbone has worked with leading outdoor gear, apparel, technology, food an beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado.


Jen Burn, Backbone Media
970-963-4873 ext. 145


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