FINIS Introduces SwimEars® to Let Sound In and Keep Water Out

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Worldwide leader in technical swimming innovation, announces the launch of the SwimEars® watertight acoustic earplugs

LIVERMORE, California – October 12, 2016 – FINIS Inc., a global leader in technical swimming innovation announces the launch of revolutionary earplugs designed to let sound in and keep water out. The SwimEars® were originally designed by Christian Dittrich and his team at Ear Labs in Sweden, where they spent over 1,000 hours designing, developing and prototyping the product to create an innovative, new earplug. The lightweight earplug simplifies swimming for both swimmers and coaches alike, easing the means of communication and increasing acoustic awareness. Unlike typical earplugs that block out all noise, SwimEars® make it easy for coaches to communicate with their athletes, and increase swimmers’ awareness of their surroundings.

"Our mission is to help swimmers protect their ears while keeping them connected to their environment,” said Dittrich. “We sought to improve safety in open water, yet make it easy for swimmers to communicate with their coach and fellow swimmers.”

The SwimEars® have proved to be successful in all elements, from icy cold winter swells in Sweden to the tropical surf in Barbados. The earplug design helps block water, cold air, dirt and bacteria to prevent ear inflammation and bone growth in the ear canal; the respective causes of swimmer’s ear and surfer’s ear. The product comes with customizable pieces to fit all ear sizes.

"It’s important for me to feel safe and comfortable in both the open water and pool, which entails being able to hear, and SwimEars® opens up a completely new dimension for this,” says Ear Labs partner and Danish Open Water Champion, Hans Henrik Heming.

“When I first learned about the SwimEars®, I knew it was a device that would fit perfectly within our product line,” said FINIS CEO and Co-Founder, John Mix, “At FINIS, our primary responsibility is to simplify swimming and the SwimEars® do exactly that for all swimmers and coaches.”

Six-time Ironman World Champion triathlete and legendary coach, Dave Scott, attests to the safety and performance of SwimEars®. "When I put it on my swimmers that I’m coaching, they can actually hear my voice,” says Scott. “The clarity of my voice is really succinct, and I can give them stroke instructions without the noise (of my voice) completely canceled out. This device is very multipurpose; this is not your regular earplug.”

About FINIS, Inc.
John Mix and Olympic Gold Medal swimmer Pablo Morales founded FINIS in 1993 with a mission to simplify swimming for athletes, coaches, beginners and lifelong swimmers

around the world. Today, FINIS fulfills that mission through technical innovation, high quality products and a commitment to education. FINIS products are currently available in over 80 countries. With a focus on innovation and the fine details of swimming, FINIS will continue to develop products that help more people enjoy the water

Media Contact:

Nicole Smith

SMACK! Media

909-641-4510

Nicole@smackmedia.com

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