New Leadership for Therm-a-Rest, Platypus, SealLine and PackTowl
SEATTLE, WA (September 7, 2016) —Cascade Designs, the Seattle-based parent company of Therm-a-Rest, MSR, Platypus, SealLine and PackTowl, today announced the appointment of Erik Flink as brand director for Therm-a-Rest and Karl Fritzsche as brand director for Platypus, SealLine, and PackTowl.
Flink has worked within Cascade Designs, Inc. for over 17 years and will shift from brand director with the Platypus Hydration division to Therm-a-Rest’s brand director this month. In Flink’s new role, he will take lead in the strategic planning for all of Therm-a-Rest’s categories in the outdoor market, as well as lead a team of category managers in creating new and innovative product for the company.
“Erik’s years of experience within the outdoor industry as a brand manager and director positions him perfectly for taking on this new role,” said Doug Jacot, vice president of Therm-a-Rest. “We look forward to his creative mind thriving and pushing forward a company that has created long-lasting and innovative products for over 40 years.”
Since 1998, Flink has worn the hat of product manager for snowshoes, winter tools, cookware and filtration at MSR, as well as brand director for SealLine and Platypus. He will take on all divisions of Therm-a-Rest, including mattresses, sleep systems, tents, camp furniture, hammocks, pillows, and accessories.
Karl Fritzsche joins Cascade with over 19 years of experience leading product development, marketing, and business management efforts for a multitude of brands, serving most recently as project engineer for YETI Coolers in Austin. Prior to that, Fitzsche worked in product development and marketing positions with Easton-Bell Sports, Confluence Paddlesports, Watermark, and Marmot.
As brand director for Platypus, SealLine, and PackTowl he will be responsible for creating the vision for each business unit from product direction to retail presence. His extensive experience with product development, domestic and offshore manufacturing, and dealer relations put him in a unique position to help expand and grow the global brands.
“The SealLine, Platypus, and PackTowl brands have a long history of product innovation and quality,” Jacot said. “Karl has deep experience that can help us further those brands through innovative product and marketing development. His expertise will be instrumental in rolling out new products and retail programs in the coming years.”
Seattle-based Therm-a-Rest has been the market leader in premium outdoor comfort since its invention of the world’s first self-inflating mattress in 1972. A commitment to providing inventive, long-lasting and reliable mattresses, sleeping bags, blankets, and camp furniture solutions that reinvent the way people live outdoors. All Therm-a-Rest mattresses are made in the Seattle, WA, Reno, NV, and Cork, Ireland manufacturing facilities. For more information, visit www.thermarest.com.
Seattle-based Platypus brand has been the market leader in flexible and modular hydration products for over a decade, designing easy-to-use, taste-free products for optimum performance. Unmatched versatility and quality define Platypus’s BPA-, BPS-, and phthalate-free bottles, hands-free hydration systems, hydration packs, and the pump-free, fast-flowing personal and group water filter systems. The majority of Platypus products are made in the Seattle, WA, Reno, NV, and Cork, Ireland manufacturing facilities. For more information, visit www.platy.com.
Seattle-based SealLine is the market leader in all-purpose, portable gear protection products designed for use in challenging outdoor environments. SealLine dry bags, dry sacks, protective cases, packs, duffels, and accessories provide essential gear protection for paddle sports, urban commutes, and any outdoor adventure where moisture and dirt are a threat. The majority of SealLine brand products are made in the Seattle, WA, Reno, NV, and Cork, Ireland manufacturing facilities. For more information, visit www.seallinegear.com.
Seattle-based PackTowl® has been the market leader in towels designed for active use for nearly 20 years. The number one selling sports towel on the market is light, packable, antimicrobial, and highly absorbent. PackTowl® brand towels are easy to bring anywhere and wring dry in a matter of seconds. For more information, visit www.packtowl.com