New Patagonia CEO has plans to re-energize retail, expand storytelling and teach customers how fix their old gear February 13, 2014 SNEWS talks to new Patagonia CEO Rose Marcario to find out where she sees the brand heading.
Yoga Journal Live: Yoga in America by the numbers October 2, 2014 Before you market to the yoga consumer, find out who they are, where they live and why they practice.
SNEWS parent, Active Interest Media, acquires direct mail, specialty retailer service Outdoor Guide June 1, 2015 0Comments With the addition of Outdoor Guide, AIM’s Outdoor Group expands its industry trade platform and reach to the specialty outdoor retailer.
Pay to play: Content marketing expanding reach within PR and media May 11, 2015 0Comments This story is 100-percent editorial independent. But what about the next one you read in a magazine or blog … or that cool video you just watched?
How to help Nepal with donations and outdoor gear April 29, 2015 0Comments Sherpa Adventure Gear, Columbia, Black Diamond, Keen, REI, and others in the outdoor industry are rallying donations to help recovery efforts in Nepal
Outdoor women: OIWC wants you ... to pitch your ideas April 26, 2015 0Comments Have an idea for an outdoor product, innovation or business? OIWC is giving women a chance to pitch it and get the concept rolling.
The Conservation Alliance: Industry presenting greatest unified voice for public land protection in decades April 12, 2015 0Comments More than ever, outdoor industry leaders are coming together to bring a unified message to D.C. about the importance of protecting landscapes.
Latest News & Press Releases
SNEWS parent, Active Interest Media, acquires direct mail, specialty retailer service Outdoor Guide
Pay to play: Content marketing expanding reach within PR and media
How to help Nepal with donations and outdoor gear
Outdoor women: OIWC wants you ... to pitch your ideas
The Conservation Alliance: Industry presenting greatest unified voice for public land protection in decades