Jennifer Mull, president and CEO of Backwoods, and an OIA board member, will present a webinar classroom, “Branching Out Without Losing Your Roots,” on June 9, 2010, at 2 p.m. MST. The Outdoor University is an affiliate of the SNEWS® Retail College, and as such, this classroom remains open to all OIA members and SNEWS subscribers for free -- access links to download the presentation PDF and view the webinar below.
"Dance with the one that brung ya!" is a great, yet potentially fatal statement for a retailer. Concepts, core values, vendors and products – or roots – have all made a retailer "who they are today." These roots are a retailer's essence and have been critical keys to their success and should be honored. However, the "new and innovative" along with change in key areas of a business, are often absolutely required for long-term success. How a retailer balances these two "opposing" requirements can be the linchpin to their ultimate, and continued, growth and success.
In this 60-minute Webinar, Mull will cover:
- Methods to evaluate what "roots" are really foundational vs. which "roots" died a long time ago or should be laid to rest!
- Once the foundational roots are identified – how to meld the old and new.
- Realizing the "grief" cycle as an underlying key factor in this process and how to move through it efficiently and effectively.
If you are not an OIA member, you can listen to the webinar without having to pony up $99 as long as you are a SNEWS subscriber -- SNEWS subscribers are able to participate in any Outdoor University program for free.
Want all your staff to be able to participate in the Outdoor University / SNEWS® Retail College webinar series? Just have them register for SNEWS and they are automatically enrolled in the SNEWS Retail College -- registration is free! Simply share the following URL with all your friends and store employees: http://www.snewsnet.com/SNEWSFreebie/OURetailCollege.html
Upcoming 2010 Outdoor University / SNEWS® Retail College webinar classes (all begin at 2 p.m. MST):
July 14 – Converting to a New POS System
Guest Instructor: Lisa Hollenbeck, VP and merchandise manager, The Alpine Shop
August 18 – The Evolving Role of the Independent Rep
Guest Instructor: Brad Werntz, Pemba Serves
September 8 –The Art of Feng Shui in Specialty Retail
Guest Instructor: Beth Cochran, owner and founder, What’s UP PR
October 13 -- Marketing Your Locally Owned Business
Guest Instructor: Rod Johnson, president, Midwest Mountaineering
November 10 – How to Form a Key Vendor Marketing Alliance
Guest Instructor: John Mead, president, Adventure 16
December 8 – Working With, Not Against Big Boxes
Guest Instructor: Darren Bush, owner, Rutabaga Paddle Sports