REI amends customer return policy June 5, 2013 Customers won’t be able to return those seven-year-old hiking boots to REI just because they don’t fit anymore.
2012/13 SNEWS FitBiz Retailer Report: Store counts rise for first time in six years May 5, 2013 For the first time since 2007, the number of U.S. specialty fitness retail stores increased year-over-year, ending a six-year slide set off by the great recession and a changing consumer landscape.
Women and marketing: Why gender-specific plans don’t work November 10, 2013 SNEWS Merchandising Editor Robin Enright talks about the importance to include women in overall marketing strategies rather than just targeting them.
REI, footwear brands sign on with Shoefitr to improve fit online February 18, 2015 0Comments Tech company uses 3-D scans of footwear to provide customer fit recommendations beyond just a shoe size.
REI spearheads effort to get more women in the outdoor workplace and leadership roles January 27, 2015 1Comments REI announced a $1.5 million gift to the Outdoor Industries Women's Coalition and will lead CEOs in their pledge to bring more women to the industry.
It's Outdoor Retailer week: Prep for the show with the O.R. Daily Day 0 Preview January 18, 2015 0Comments Download your free copy of the Outdoor Retailer Winter Market 2015 O.R. Daily Day 0 Preview here.
REI taps 5,000 of its customers as brand ‘advisors’ December 9, 2014 0Comments As outdoor retail leader grows, it looks to maintain connection its with consumers. Can a larger REI also remain small and local?
Gear and beer: Outdoor retailers offer in-store brews to tap more traffic November 11, 2014 3Comments Outdoor retailers and craft brewers are teaming up on shopping experience that e-commerce can't offer.
Latest News & Press Releases
REI, footwear brands sign on with Shoefitr to improve fit online
REI spearheads effort to get more women in the outdoor workplace and leadership roles
It's Outdoor Retailer week: Prep for the show with the O.R. Daily Day 0 Preview
REI taps 5,000 of its customers as brand ‘advisors’
Gear and beer: Outdoor retailers offer in-store brews to tap more traffic