Channel Signal: Measuring social media's ROI top-of-mind for 2011
Now that social media marketing campaigns have caught on over the last few years, 2011 will be the year for questions about ROI by senior management. Are you ready with the answers?
Now that social media marketing campaigns have caught on over the last few years, 2011 will be the year for questions about ROI by senior management. Are you ready with the answers?