New and Cool @ HFB 2013: Fuelstrip

SNEWS spotlights new brands we discovered at Health and Fitness Business. Today, we feature Fuelstrip, aiming to be the fuel gauge for your body.
Author:
Updated:
Original:

In addition to our continuing coverage of product and retail trends from this year’s Health and Fitness Business, SNEWS is shining the spotlight on new and cool brands and products that caught our eye on the show floor at the Mandalay Bay in Las Vegas. 

Fuelstrip
Dr. Bo Rosenblat, medical director
Miami, Fla.
Founded: 2013 / Product Launching: 2013
www.fuelstrip.com

FuelStrip

Fueling up on energy bars, chews and gels during a workout or run seems to be the norm for today’s time-crunched consumers.

But when is the best time to snack mid-exercise? If one eats these sugary treats too early and often, the extra pounds may stay around. Too late, and the body starts to break down muscle.

Appropriate refueling is key to maximizing performance said Dr. Bo Rosenblat, and his new sweat-gauged, disposable Fuelstrips grabbed our attention at the 2013 Health and Fitness Business Expo in Las Vegas.

The strips, when dampened with sweat, measure the ammonia levels to indicate what type of fuel your body is burning — the food you just ate, fat, or muscle.

FuelStrip2

The strips change color to tell where you are in the process with orange and yellow indicating that you’re burning the right fuel (fat and carbs), to blue and green warning that you’re depleting muscle and it’s time to stop or refuel.

“It’s like a fuel gauge for your body,” Rosenblat said. Six Fuelstrips in a pack with an MSRP of $2.49.

In addition to the strips, the company is hoping to co-brand a line of Fuelchews to correspond to each indicator — e.g. eat two Fuelchews when yellow, three when green, etc. The products can be sold together or separately so athletes can use the Fuelstrips with their favorite snacks.

For fitness retailers, the products might be a good point-of-sale item to keep up at the counter.

Related

PelotonCycle_HFB2013_Thumbnail

New and Cool @ HFB 2013: Peloton Cycle

In addition to our continuing coverage of product and retail trends from this year’s Health and Fitness Business, SNEWS is shining the spotlight on new and cool brands and products that caught our eye on the show floor at the Mandalay Bay in Las Vegas.  Peloton CycleJohn Foley, ...read more

InclineStrider1

New and Cool @ HFB 2013: Incline Strider

In addition to our continuing coverage of product and retail trends from this year’s Health and Fitness Business, SNEWS is shining the spotlight on new and cool brands and products that caught our eye on the show floor at the Mandalay Bay in Las Vegas.  Global Fitness Products ...read more

TreadmillSaver1

New and Cool @ HFB 2013: Treadmill Saver

In addition to our continuing coverage of product and retail trends from this year’s Health and Fitness Business, SNEWS is shining the spotlight on new and cool brands and products that caught our eye on the show floor at the Mandalay Bay in Las Vegas.  Justin Hai, PresidentThe ...read more

AbSolo

New and Cool @ HFB 2013: Ab Solo

In addition to our continuing coverage of product and retail trends from this year’s Health and Fitness Business Expo, SNEWS is shining the spotlight on new and cool brands and products that caught our eye on the show floor at the Mandalay Bay in Las Vegas.  The Abs Company's Ab ...read more

FitWet.jpg

HFB 2012: Show has good vibe, cool stuff

One could feel the energy as soon as they walked into the Health & Fitness Business Expo taking place in Las Vegas this week. Most exhibitors and attendees told SNEWS the show had a more postive and bigger vibe than previous years. The first day on Wednesday had a few ...read more

HFB_2013_FitnessApps

HFB 2013: Say goodbye to the fitness equipment console — Apple/Android to take over

We’re here to make a prediction. Within three to five years, not only will every elliptical, treadmill and indoor bike have the ability to connect and interact with a smartphone or tablet, a majority of them will solely rely on the Apple, Android and Windows devices as their ...read more

HealthCareInternational_ETrainer_Thumb

HFB 2013: Beyond tech, latest cardio equipment targets active aging, light commercial markets

While hi-tech advances dominated the story in cardio at this year’s Health and Fitness Business Expo, SNEWS spotted several other trends in the category worth noting from the trade show. Attracting the active-aging crowd Companies can’t let go of the baby boomers. The term ...read more

SaeArc

New and cool @ HFB: Sae Arc

In addition to our continuing coverage of product and retail trends from this year’s Health and Fitness Business Expo, SNEWS is shining the spotlight on new and cool brands and products that caught our eye on the show floor at the Mandalay Bay in Las Vegas.  Sae Arc Ada Wells ...read more

TrileticsCardioBands

HFB 2013: New exhibitor Triletics takes resistance training up a notch

An elliptical or stationary bike alone works a few muscle groups at a time, but attach the patented Triletics Cardio Bands and you’ve got yourself a total-body workout party. Triletics is one of six new exhibitors to the Health and Fitness Business Expo this year, set for Sept. ...read more