SIA and Snow Sports Sales Rep Associations Meet in Denver


WASHINGTON (Sept. 3, 2014) – The presidents of the Eastern Winter Sports Reps Association (EWSRA), Midwestern Representatives Association (MRA), Midwest Winter Sports Reps Association (MWSRA), New England Winter Sports Representatives, Inc. (NEWSR), Western Winter Sports Rep Association (WWSRA), SnowSports Industries America (SIA) and their staff met in Denver last week to discuss challenges and opportunities facing the snow sports industry.

“It is very important for the regional rep associations and SIA to work together to develop a better understanding of what is happening in the industry regionally and nationally. The reps have a very different perspective as they are on the ground and in retail stores on a regular basis,” said David Ingemie, president of SIA.

Those in attendance at the meeting included:

Maureen Bliss, NEWSR

Debbie DesRoches, SIA

Cami Garrison, WWSRA

Holly Grignon, MWSRA

Bob Gundram, SIA Board Chairman and C3 President

David Ingemie, SIA President

Linda Irvin, EWSRA

Bruce Marsh, MWSRA President

Will Masson, NEWSR President

Kerry O’Flaherty, EWSRA President

Bob Orbacz, SIA

Bonnie Rathbun, MRA

Tim Simonson, MRA President

Morgan Turner, WWSRA President

“The opportunity to talk with the other rep associations and get a sense of where they’re at with their show schedules gave us all a common denominator in terms of what our plans are for the future,” said Will Masson, president of NEWSR and New England sales representative for Rossignol. “The meeting with SIA was very insightful to help with future plans and to help the rep associations and SIA work together as a team to offer the specialty retailer greater opportunities to see products both nationally and regionally.”

Together the groups reviewed the state of the industry from national and regional perspectives, considering membership in each organization and the retail climate in each region. Those present also discussed the current issues in the buy-sell cycle, and industry-wide programs that increase the number of snow sports participants and participation.

SIA’s resources for snow sports sales reps are available at

- SIA - Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit member-owned trade association with a long history of working to support the snow sports industry. SIA, based in the Washington, DC Metro-Area with offices in CO, OR and RI, works year-round with North American snow sports suppliers, retailers, resorts, reps and service providers to develop products and programs for their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry's largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country through Learn more at