Kristen Bujold, CGPR
781-639-4924, Ext. 115
COOLCORE™ DEBUTS DR. COOL RECOVERY-ON-THE-GO™ WRAPS ON WWW.DRCOOLRECOVERY.COM AND ANNOUNCES PARTNERSHIP WITH FOUNDATION FOR PHYSICAL THERAPY
Only Recovery Product Combining Ice Therapy and Compression in One Flexible Wra
PORTSMOUTH, N.H. (November 7, 2103) – Coolcore™ (www.coolcore.com), the global leader in cooling technology, today introduced patent-pending Dr. Cool Recovery-On-The-Go Wraps™ at www.drcoolrecovery.com. Dr. Cool Recovery-On-The-Go Wraps are the only product to combine ice and compression in one flexible wrap. The key differentiator behind the wrap’s ability to stay cool longer is the patented, chemical-free Coolcore cooling fabric, which has earned the prestigious Hohenstein Institute’s “Innovative Technology” award.
Dr. Cool wraps can be used as a dry compression wrap to support and protect various body parts during activities, or frozen to combine cold and compression to reduce swelling and speed recovery mid or post activity. The chemical-free wrap is available in three sizes: 3” x 25” ($24.99), 4” x 50” ($29.99), 6” x 50” ($34.99) accommodating any body part that needs cold therapy or simply a compression wrap to support ailments.
“Down time effects the quality of life for our active consumers; nothing is more frustrating than being stuck on the couch nursing an injury,” said Nick Skally, marketing director for Coolcore. “Dr. Cool wraps provide a convenient, life-friendly recovery option for today’s active consumers.”
For 2014, Dr. Cool’s Recovery-on-the-Go™ will join with Foundation for Physical Therapy’s Partners (www.foundation4pt.org) in the Research Program as a Silver Level Partner. The Partners in Research Program recognizes corporate donors that support the Foundation’s mission to provide doctoral scholarships, fellowships, and research grants to emerging physical therapist researchers.
To educate the running community on this new product category, Dr. Cool has teamed up with Walt Disney World® to support the runDisney® events including the Wine & Dine Half Marathon on November 9 and 10 and the Walt Disney World marathon on January 11, 2014.
In addition, Dr. Cool and Coolcore extended its global reach through the Asian Dr. Cool launch at the Judo Grand Prix in Qingdao, China that took place November 1. Athletes and coaches traveled from around the world to compete in the Qingdao Coolcore Cup. For pictures and information on these events, please visit www.facebook.com/drcoolwraps.
Coolcore, a New England-based company, is a cooling material innovator and global leader in temperature technology. Coolcore’s patented, chemical-free material delivers three distinct functions — wicking, moisture circulation and regulated evaporation. Engineered for athletes and active consumers, Coolcore’s materials reduce surface temperature of the fabric up to 30 percent and have earned the prestigious “Innovative Technology” recognition from the Hohenstein Institute. In addition to this proprietary technology, Coolcore’s distribution channels include partnerships with consumer brands, Dr. Cool Recovery-On-The-Go wraps and Coolcore-branded apparel, and accessories. For further info, please visit: http://www.coolcore.com and http://www.drcoolrecovery.com.