OIA Industry Breakfast: Teens are primed to head outdoors, but…
If you're worried about the direction of teen culture, here's a piece of good news -- kids these days love to "get the Led out." That's right. U.S. teens really dig Led Zeppelin and other classic rock. Hey, maybe the kids really are, as The Who said, "alright." But you can also take comfort in the fact that today's teens want to get off the couch, get the lead out and be active outdoors.
If you're worried about the direction of teen culture, here's a piece of good news -- kids these days love to "get the Led out." That's right. U.S. teens really dig Led Zeppelin and other classic rock. Hey, maybe the kids really are, as The Who said, "alright." But you can also take comfort in the fact that today's teens want to get off the couch, get the lead out and be active outdoors.