Outdoor Retailer Winter Market Planning Guide is live, in full digital glory

Your official Outdoor Retailer Winter Market Planning Guide is here in digital format, loaded with new products, trends information, exhibitor listings, and thousands of live links -- all designed to help make your trade show planning as easy as turning the flip magazine pages.

As a part of the SNEWS® partnership with Outdoor Retailer, your semi-annual SNEWS magazine filled with gear and trends information is packaged with the OR Planning Guide -- also available to you in digital format. In one place, you'll get product highlights, trends insights and show details with every link live to make your access to additional digital information easier than ever. There has never been such an easy way to start planning your Winter Market visit.

Think of this as your pre-show O.R.D., leading up to our four-day run of daily newspaper coverage with the same look and feel available at the show and at the doors of select hotels in Salt Lake City, Jan. 19-22, 2012.

We've listened to your requests, too, and added a contact name to the exhibitor listings as well as icons next to each company listing to help you quickly determine the company's primary product category. With only weeks to go until Winter Market begins, this digital version of your Planning Guide, complete with live links, will ensure you're maximizing your time and efforts.

Oh, and a word of advice. We've found the O.R.D. copies at the show disappear quickly -- they're that popular. So don't wait to grab your copy of O.R.D. at Winter Market until the last minute -- look for pickup bins in hotel lobbies (including the Marriott) and also at all trade show entrances and, of course, at the SNEWS / Backpacker booth (#28049).

Meanwhile, we've packed this pre-show SNEWS magazine/OR Planning Guide with all you need to get you started.