Octane to unveil mystery machine at IHRSA

Octane is planning a coming out party for its newest elliptical-type machine. Though the party, which will be the night before IHRSA officially starts, is by-invitation-only, Octane representatives encourage everybody at IHRSA to swing by their booth and cure their curiosity.

The suspense is simply killing the SNEWS team. Octane, which is well known for its elliptical machines, is launching a new product the night before IHRSA officially opens, but remains silent on the details. That hasn't stopped the company from gabbing to us about its invitation-only launch party for the new elliptical-type product.

“We are extremely excited about this product,” said Ryan Simat, Octane’s vice president of sales. “I’m very confident this will be biggest and best IHRSA in the history of Octane. We have some very unique and innovative products we’re going to launch.”

This product the company is introducing has been in development for more than two years, and IHRSA was the best venue for a launch, Simat said. Plus, at the party the company plans to discuss how the product will continue the story of high-quality elliptical machines on which the company has staked its reputation.

“This is the big coming out party of the product,” Simat said. “It’s a totally new modality, a new way to exercise in cardio, and the timing is great. We can make it a big explosive unveiling as we head into the trade show.”

Though SNEWS doesn't know quite what to expect, there could be new technological advances in consoles as we've seen at the past few fitness trade shows, such as the incorporation of a personal training or education element, as SNEWS previously reported. Or maybe, like SportsArt, Octane could be thinking of including a system whereby exercisers produce watts of power to put back into the grid as we previously reported in this story. Who knows?

Simat did say it would be a "new modality" in exercise and the last time somebody said something like that to SNEWS was when we reported on the Helix machine, which lets exercisers workout with a side-to-side, circular motion versus the front-to-back elliptical we're used to.

Though Simat and Octane’s, marketing manager, Tina Nibbe didn’t drop many hints, they did say they’ve been giving sneak peaks of the product to club owners and retailers for a few months now and the feedback has been positive. Check out this teaser video to get a few glimpses of parts of the product.

They also revealed that, for now, the product will only be available as a commercial unit but said some of the retailers who have gotten a sneak peak of it have inquired about a few for their stores.

If you haven’t received one of the 200 invitations that went out recently, don’t fret. Simat said Octane’s booth (#2233) would be open to visitors all days of the trade shows to come by and test the product. Octane will be offering classes on the product.

But he’s going to keep the mystery alive until then. He said: “It’s a new dimension in elliptical training and I’ll leave it at that. You’ll have to see to see it at the show.”

--Ana Trujillo



Companies seek to steal spotlight from elliptical with new cardio offerings at IHRSA

Though group exercise companies Zumba and Kangoo Jumps tried to steal the show with the loud, Latin-infused rhythms and pulsating club beats blaring from their booths, SNEWS found the real stars at IHRSA — revamped and brand-new cardio equipment. As soon as one walked into the ...read more


SNEWS reports live from IHRSA on next-generation cardio, strength and accessories

When we arrived in Los Angeles early Thursday morning, before the doors to the Convention Center were even open to the media, we sure were tired. It was a long trip to the airport and we were 10 minutes away from missing our flight. But the sheer energy of the muscle-bound folks ...read more


IHRSA heads to City of Angels

Get ready L.A., you’re about to be hit with a wave of fitness enthusiasts, club owners and fitness experts when the International Health and Racquet and Sportsclub Association’s convention and trade show comes to town. IHRSA spokeswoman Meredith Poppler urged those who haven’t ...read more


Cycles, cycles everywhere at IHRSA

At IHRSA, the SNEWS team saw cycles everywhere, even from companies not traditionally in the indoor cycling space. Many of the new product designs focus on easier maintenance for clubs and consumers, smoother rides and increased data-tracking capabilities. FreeMotion took the ...read more


Back to the future: The technology of IHRSA 2012

Hollywood got the future wrong: It's 2012, and we still don't have flying cars or hover boards. But the fitness industry might be inching closer given some of the technology options manufacturers brought to IHRSA this year. Though the majority of new and improved gadgets are ...read more


IHRSA 2013: Strength equipment safer, more versatile

As usual, IHRSA was full of muscles and bodies to be coveted. But there’s no need for envy. That six-pack seems attainable given the new products featured at this year's show Of note were machines that combine multiple movements in one product and equipment that provides ...read more


Calling IHRSA exhibitors wanting coverage

In less than a month, the fitness industry will take over the Los Angeles Convention Center for the 31st annual International Convention and Trade Show from March 14-17. And SNEWS wants to help fitness manufacturers get as much coverage as possible, which is why we are calling on ...read more


IHRSA 2013: Get motivated with education at IHRSA

IHRSA kicked off yesterday, and the sold-out show at the Mandalay Bay already has made history, according to IHRSA President and CEO Joe Moore. People from a record 80 countries around the world have descended on Las Vegas for the event. “Thanks for being a part of our 32nd ...read more


In a league of their own: IHRSA’s uncategorizable products

IHRSA was packed with amazing stuff, both old and new. SNEWS spotted a few items that deserve a mention even though they defied categorization. Among them was a new heart-rate monitor from Polar, a contraption called CoreStix (MSRP $1,300 to $1,800), a mixed-martial arts trainer ...read more