Is it the OR Planning Guide? Is it the OR Daily paper? Is it SNEWS? Really, it's all three. - SNEWS

Is it the OR Planning Guide? Is it the OR Daily paper? Is it SNEWS? Really, it's all three.

As a part of the SNEWS® partnership with Outdoor Retailer, your semi-annual SNEWS magazine filled with gear and trends information is now teamed with the OR Planning Guide -- also available to you in digital format for the first time.
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As a part of the SNEWS® partnership with Outdoor Retailer, your semi-annual SNEWS magazine filled with gear and trends information is now teamed with the OR Planning Guide -- also available to you in digital format for the first time. In one place, you'll get product highlights, trends insights and show details with every link live to make your access to additional digital information easier than ever. There has never been such an easy way to start planning your Summer Market visit.

You'll notice that the new look of the magazine now coincides with the branding SNEWS debuted for O.R.D. (OR Daily) at Winter Market 2011 (www.snewsnet.com/ORDaily). It's a larger format with lots of product photos, trends and business information. It's easier to navigate and easier to read, with more space to help us jam in more gear, pictures and show details -- the stuff you've told us you want to see.

Think of this as your pre-show O.R.D., leading up to our four-day run of daily newspaper coverage with the same look and feel available at the show and at the doors of select hotels in Salt Lake City, Aug. 4-7.

When SNEWS debuted this look at the winter show, we heard folks asking for the daily paper -- this one looked so different. Once discovered, the stands "sold out" early each day. So don't wait to grab your copy of O.R.D. at Summer Market -- look for pickup bins in hotel lobbies (including the Marriott) and also at all trade show entrances and, of course, at the SNEWS / Backpacker booth.

Meanwhile, we've packed this pre-show SNEWS magazine/OR Planning Guide with all you need to get you started.

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