Interbike show organizers announced on Oct. 12 that they are reversing an earlier decision to change the timing and location of the show for 2011. Then, on Oct. 13, organizers of the Health and Fitness Business Expo said its show would take place in Las Vegas during the same dates as Interbike.
The 2011 Interbike show (www.interbike.com) will be held September 12-16 in Las Vegas, contrary to previous plans to hold the show in Anaheim, Calif., in August. As SNEWS® reported in September, show managers had decided to change the date and location of Interbike to place it earlier in the buy-sell cycle, and also to separate it from Eurobike by two weeks. (Click here to read the Sept. 18 story “Interbike/HFB date change confirmed: mid-August as of 2011; no Outdoor Retailer conflict.”)
Industry feedback, though, compelled Interbike management to scrap the planned changes.
“The announcement that we were moving the show dates and location elicited a very real response that surveys and discussions alone couldn’t accomplish,” Andy Tompkins, Interbike show director, said in a statement.
Tompkins told SNEWS that people primarily objected to the earlier dates, and manufacturers voiced concerns that they wouldn't have marketing materials completed and ready to present by August. "Interbike is a full-product presentation," said Tompkins. "You should be able to tell your complete story, and there were some in the community that said they wouldn’t be ready to do that."
The OutDoor Demo portion of the 2011 Interbike show will be held Sept. 12-13 in Bootleg Canyon, and the indoor portion of the show will be held in the Sands Expo and Convention Center Sept. 14-16. In 2012, the show will remain in Las Vegas, with the OutDoor Demo taking place Sept. 17-18, and the show at the Sands taking place Sept. 19-21.
The 2011 HFB show (www.healthandfitnessbiz.com) will be held Sept. 14-16, according to a press release. Tompkins told SNEWS that he's working to figure out how to further combine HFB and Interbike when they're hosted together again in 2011, though he couldn't say what exact space the HFB show would occupy.
This year, the HFB show took place at The Venetian Las Vegas Hotel, which is adjacent to the Sands Expo and Convention Center.
Members of the fitness industry should benefit from the HFB show coinciding with Interbike, said Ron Wilkins, a principal of Wilkins Fitness and chairman of the Fitness Industry Dealers Association. He told SNEWS that the concept worked well this year, when both shows took place at the same time in Las Vegas for the first time.
“Having the shows together was a boon,” said Wilkins, explaining that there’s great overlap between the cycling and fitness industries, and an increasing number of products cross over between the two markets. He said cycling dealers, particularly those in northern climates, have boosted their bottom line and maintained cash flow by bringing in fitness products. As for the timing of the show, Wilkins said September works well for fitness companies because it doesn’t conflict with summer vacation travel.