Former Outdoor Retailer group trade show director Dieter Tremp has been named Senior Associate of Germany's ispo sporting goods trade show, a move announced Feb. 1 to SNEWSÂ® on the eve of the winter show's opening in Munich, Germany.
Tremp will work from his home in Bolinas, Calif., as an independent liaison to American companies who want to enter the European outdoor market.
"It's a logical step," Tremp told SNEWSÂ®, who said in his job he will help, "All America-based companies that would like to explore the European market. Ispo has to be commended in saying they want to help American companies come to Europe."
"The particular challenges will be answering the key questions people have about the European market," he said. Answering those questions for companies who don't end up exhibiting at the ispo show will also be part of his job.
Tremp, a native German who began in outdoor retailing while a student there, spent the day Feb. 1 ironing out the last details of the position, which was officially announced to the industry on Feb. 2 as he made the rounds of booths to network with companies.
"We're excited about our cooperation with Tremp," said ispo exhibition director Peter Knoll. "We're serious about helping innovative companies gain access to the European market and finding success there. Dieter will be a great asset for them."
Tremp says he will still consult with VNU and Outdoor Retailer and sees no conflict in the two projects. In fact, he says that helping companies explore European markets could help them become more successful at home, and in turn help their presence at the Outdoor Retailer show.
After leaving Outdoor Retailer immediately following this year's Winter Market, Tremp said the conversations began as a logical extension of his goal to balance various independent jobs with his first priority of "Being a dad."
"I truly believe the best jobs," he said, "are the ones where you end up helping people."