Day 2: Make time for these 4 events

Here are our picks for the most happening happenings on Day 2 of the big show.
Publish date:
Aaron Huey headshot

Aaron Huey 

1. Conservation Alliance Breakfast: Bears Ears and the Battle for the American West

7 to 9 a.m. at the Hyatt Regency: Aaron Huey, National Geographic photographer, Stanford Media Designer, and founder of, will share his images and stories from his most recent project, a deep dive into the creation, and President Donald Trump's attempted dismantling, of Bears Ears National Monument—the cover story for the November 2018 National Geographic magazine.

Public lands march

Thousands gathered for a public lands march at the Utah Capitol in July 2017.

2. Outdoor Industry Association Lunch - How Change Happens: Why Some Social Movements Succeed While Others Don't

12 to 1 p.m. in MR301-302: Movements matter, today as much as ever. Social change expert and How Change Happens author Leslie Crutchfield explores some of the most dramatic social and environmental changes of the 21st century, from LGBT marriage equality and tobacco control to gun rights expansion and environmental problems.

Woolmark Performance Challenge

The Woolmark Performance Challenge chose 10 students who they think are on the cutting edge of sports and outdoor wool apparel design.

3. adidas x Woolmark Performance Challenge 2018 Showcase

4:30 to 6 p.m. in the Trend + Design Center: adidas and The Woolmark Company invite you to discover 10 pioneering creatives whose innovative ideas harness the natural potential of Merino wool, to create product solutions for the sports and outdoor market. The announcement of the inaugural winner of the Woolmark Performance Challenge will be made at 5 p.m.

Somebody holding a bottle of Brew Dr. Kombucha on a mountain

4. SNEWS Happy Hour

4:30 to 6 p.m. at Booth #39089: Meet our team during an alcohol-free happy hour and be entered to a bunch of win prizes from Nikwax, Therm-a-rest, Lorpen, Mammut, Toad&Co, and many more brands.