Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Patagonia updated its mission statement from “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the ...read more
Fat lugs? Zero drop? Minimalist profile? Everyone has a preference when it comes to the kicks they take on the trail. More and more, hikers are swapping out their heavy-duty boots for lighter options, such as trail runners. We know everyone's feet and preferences are different, ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com Last month at Outdoor Retailer Summer Market, new exhibitor VOLTAGE gave away 190 Force for Good patches and more than 60 hours of service beautifying Boulder ...read more
Bronx native Mirna Valerio first laced up running shoes for a 5K—and just kept going. She now has almost a dozen 50K trail ultramarathons under her belt and is well-known in the ultra world and on social media as The Mirnavator and author of the memoir A Beautiful Work in ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Snowsports Industries America is seeking speakers and industry experts for Industry + Intelligence events slated for October and November, and at the Outdoor ...read more
Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Buzz Burrell, brand vice president of Ultimate Direction. We started the running hydration category in 1985 and continue ...read more
Sometimes we forget to breathe. Wireless headphone brand Jaybird is reminding us that we can inhale and let it back out as part of a new film series, Run Wild. The series’ journey begins in Park City, Utah, where a group of running athletes attended a week of high intensity ...read more
Ultra runner Adam Campbell’s life revolved around motion until he almost died during a traverse on August 30, 2016, through Roger's Pass in British Columbia. His mantra has been this: "If you’re not moving, you’re dead." Presented by Arc'teryx and directed by Cam Sylvester, In ...read more
Pro adventurer Pete Ripmaster, 41, has been home in Asheville, North Carolina, for a whole month and he still can't wrap his mind around what he considers to be the most intense trip of his life. Understandably. After 26 days, 13 hours, and 44 minutes mostly alone in the Alaskan ...read more
For more than 50 years, The North Face has empowered people to push boundaries in the outdoors. Now, the brand is acknowledging that they need to do more to create more role models for young girls and develop the next generation of amazing women explorers. “We know better than ...read more
In order to complete the full running loop on a recent Run Wild Retreats trip in Iceland, a group of 15 women needed to cross an unexpectedly high, rushing river. Elinor Fish, the retreat group’s founder, watched on as one woman’s trepidation turned into elation as she crossed ...read more
In celebration of the amazing women in the outdoor industry, and of March as Women's History Month, SNEWS has featured a number of female leaders in stories about Camber Outdoors' Deanne Buck to 10 rad women-led companies. In this new Q&A series, we asked women in all sorts of ...read more
To drum up excitement over the new season of Game of Thrones, a British TV network hosted the ultimate marathon: an epic ultra across Italy. To watch the show, you had to keep up. Sky teamed up with ad agency M&C Saatchi Milan to pull a massive TV screen through the Italian ...read more
At Salomon headquarters in Annecy, France, designers and engineers have been working on a groundbreaking manufacturing process that could be game-changing in the world of custom gear. In September, the design center’s doors will open to the public, so that anyone can use its new ...read more