Adventure Bound

Adventure Bound Bitcoin #CoolShop

This Ellicotteville, New York-based shop was the first in town and in the outdoor industry to embrace cryptocurrency as a means of staying alive in the competitive market. After a 20-year hiatus from 1995 to 2015, John Rounds reinvented his parents’ snow sports shop with a greater focus on guided fly fishing and SUP trips, leading him to add “on the fly” to the original name.