Bridging the gap between brands and specialty retail shops by embedding C-level execs onto the sales floor
SNEWS is partnering with former Osprey CEO Tom Barney and Durango, Colorado-based retailer Backcountry Experience as Barney says goodbye to the boardroom (for now), and immerses himself in the nitty-gritty retail experience. During the busy upcoming holiday season right up to Outdoor Retailer Winter Market ’17, Barney will work the sales floor, fitting and selling gear and ringing up customers. He’ll participate in staff meetings, training and rep clinics, and he’ll closely observe the managerial challenges that owner Ben Rockis faces.
I’m excited to move from the conference room to the sales floor where real-life sales challenges face staff every day,” Barney says. I’m going to dive in, learn, and contribute to every aspect of the real specialty outdoor store experience. I’m hoping that by working the floor, observing daily interactions and talking with staff I can help our industry —especially vendors—understand and better support the backbone of outdoor retail: the specialty store.
Tom Barney, former CEO of Osprey Packs, tackles the sales floor. His involvement with Backcountry Experience has taught him invaluable lessons about retail, and he encourages other executives to take a break and learn.
The surprising next move for Tom Barney, departing CEO of Osprey Packs
Tom Barney starts his new gig on the sales floor of a Colorado outdoor gear shop, and shares his first report for The Retail Immersion Project.
Bridging the gap between brands and shops by embedding C-level executives onto the sales floor, The Retail Immersion Project kicks off with Tom Barney and Durango, Colorado-based Backcountry Experience.
During his Retail Immersion Project, Tom Barney learns from a boot-fitting vet at Backcountry Experience what it takes to ensure that your footwear sales stay strong.