Zoom Eyeworks Hires Industry Veteran Jamie Tipton as Outdoor Brand Dir

Zoom Eyeworks, a leading eyewear company known for designing and developing high quality, fashionable and attainable eyewear appointed Jamie Tipton as brand director of outdoor and sport.
Author:
Updated:
Original:

BERKELEY, CA – September 19, 2011 - Zoom Eyeworks, a leading eyewear company known for designing and developing high quality, fashionable and attainable eyewear appointed Jamie Tipton as brand director of outdoor and sport. Well regarded in the fishing industry for their Guideline and Fisherman Eyewear brands, Zoom has identified an opportunity in outdoor to develop modern and performance designs for all outdoor pursuits at prices that will make people fall in love with the brand over and over again.

Tipton brings over 17 years of experience in consumer communications, strategic planning, brand development and athlete management in the outdoor industry. Tipton's career background includes brand manager at Mountain Hardwear, sponsorship and athlete manager at The North Face and most recently, marketing director at the Fair Trade Association. A lifelong outdoor athlete, Tipton grew up climbing in Yosemite with his dad and frequently camps, climbs, bikes and skis with his young family.

“As we experience great success and rapid growth among our brands, we believe the outdoor optical category presents a tremendous opportunity for our company,” said Zoom Eyeworks CEO, Rob Robillard. “We couldn't be more pleased to have such a strong and experienced outdoor brand director as Jamie Tipton to take our outdoor and fishing lines to the next level.”

"I'm really excited about this opportunity with Zoom Eyeworks,” said Tipton. “Zoom's outstanding heritage and solid commitment to quality, design and value puts us in a unique position to create a fantastic outdoor product line certain to resonate well with the outdoor consumer."

In the next several months the Zoom outdoor team will tap into the wealth of experience, fresh ideas and sense of style industry guides, leaders and athletes have to offer to the brand. Tipton will also lead the team through a rigorous branding exercise to properly communicate Zoom's exceptional ability to make excellent eyewear at great prices designed specifically by and for outdoor and fishing enthusiasts.

About Zoom Eyeworks: Based in Berkeley, California, Zoom Eyeworks is a leading designer and marketer of reading glasses, sunglasses and specialty eyewear. The company's brands have earned a reputation for high quality, innovative design and editorially acclaimed fashion. Zoom products can be found in retailers nationwide including Whole Foods and Anthropologie. For more information please visit www.zoomeyeworks.com.

Related

Johnson Outdoors Hires Industry Veteran, Jeff Levis

Johnson Outdoors Gear, Inc., a leading global outdoor recreation company, recently appointed Jeff Levis the company's product manager for Eureka! backpacks. As the Backpack Product Manager, Levis will be responsible for driving the product development process from product ...read more

Sierra Designs hires industry veterans Jim Trombly and Martin Flora

Sierra Designs hires industry veterans Jim Trombly and Martin Flora, boasts strongest team yet Recently appointed Product Director Trombly and Creative Director Flora represent the latest editions to a team dedicated exclusively to Sierra Designs BOULDER, COLO. (For Immediate ...read more

Skratch Labs Hires Industry Veteran as Director of Sales

Todd Walton The Walton Works 970.260.9283 todd@thewaltonworks.com Skratch Labs Hires Industry Veteran as Director of Sales Jay Peery joins Skratch Labs as newly appointed Director of Sales Boulder, CO (January 17, 2013) – Skratch Labs announces the hiring of industry veteran ...read more

Ibex Hires Outdoor Industry Veteran Ken Stone as Production Director

WHITE RIVER JUNCTION, VT (Aug. 9, 2012) — Ibex Outdoor Clothing, manufacturer of technical merino wool apparel and accessories of the highest quality, adds a key new player to its management team. Effective immediately, outdoor industry veteran Ken Stone will head the Ibex ...read more

Outdoor Industry Veteran, Adrienne Moser Takes Apparel Helm at Columbia

PORTLAND, Ore. – January 31, 2012 – Columbia Sportswear Company (NASDAQ: COLM), a global leader in active outdoor apparel, footwear and accessories, today announced the appointment of Adrienne Moser as vice president of global apparel merchandising and design for the Columbia ...read more

EC Logo 0416

Eagle Creek Hires Jamie Marchbank as VP of Product

Eagle Creek is proud to announce the hiring of Jamie Marchbank as Vice President of Product, effective immediately. An integral part of the management team, Marchbank will be responsible for leading the company's efforts in developing, managing and driving product design and ...read more

Montrail® Athlete Jamie Donaldson Breaks Record at the Badwater

Montrail® Athlete Jamie Donaldson Breaks Record at the Badwater Ultra-MarathonRichmond, CA (July 17, 2008) – Montrail Athlete Jamie Donaldson from Littleton, Colorado broke the women's course record at the Badwater Ultra-Marathon, considered to be the toughest race in America. ...read more

Lowercase Designs Welcomes Outdoor Industry Veteran

lowercase designs, llc, announced the addition of outdoor industry veteran, Alexei “Lyosha” Tcherepanov, as a partner, in the SF based design and innovation consultancy. “We are very excited that Alexei, has joined our team,” said co-founder and creative director, Tae Kim. ...read more

Zoom Digital Media Partners with Aspen Fashion Week

(Carbondale, Colo.)– Zoom Digital Media, the creator of closed circuit, segmented television networks that broadcast branded content in retail and event environments, partnered with Aspen Fashion Week to provide programming at the event as it unfolded. Zoom Digital Media, which ...read more