ZOIC Contact: Paul Wyandt, 858.775.3350, firstname.lastname@example.org
OUTSIDE Contact: Maya Meredith, 212 255 0945, email@example.com
ZOIC Ether Short featured in
OUTSIDE Summer Buyer’s Guide 2015
Carlsbad, CA (April 20, 2015) –OUTSIDE, America’s leading active lifestyle magazine, has selected the Ether Short from ZOIC Clothing to be featured in their Summer Buyer’s Guide as among the best gear to have for the summer sports season.
The Ether is the signature men’s bike short from ZOIC. The clean lines appeal to the modern aesthetic of today’s outdoor enthusiast. Technical construction in ZOIC’s light yet rugged DuraStretch fabric delivers maximum mobility, durability and breathability for mountain biking and more. The included padded cycling liner provides comfort for riding and can be removed for adventures off the bike.
“We are thrilled to have the 2015 Ether recognized by Outside,” remarked Eric Swenson, President of ZOIC. “Since we conceived the first Ether 7 years ago we have strived to improve upon its unique styling and deliver an outstanding product for a demanding consumer - the enthusiast mountain biker. The longevity of the core design, as well as the variety we now offer in this style from plaids and camo prints to premium liners and longer inseams, speak to the broad appeal of the Ether and its multisport utility - for any type of cycling as well as off bike pursuits like hiking, trail running and rock climbing.”
“The innovations in the field of adventure and outdoor gear never cease to amaze us,” says OUTSIDE Buyer’s Guide editor Sam Moulton. “Our team of gear experts had plenty of difficult choices to make in putting together the Summer Buyer’s Guide this year, but after testing everything from hiking packs and running shoes to wearable tech and commuter bikes, we hand-picked the very bestproducts. The issue is packed with everything you need for summer fun and adventure.”
The Summer Buyer’s Guide offers readers everything adventure experts learned from field-testing hundreds of products, making it the top resource for everyone from seasoned explorers to those venturing out for the first time. Reviews are organized by sport and activity, and include the ideal setting or experience level for each product, as well as tips for getting the most out of each gear pick. Only the best items on the market are featured in the guide. The entire selection of products appears in the OUTSIDE Summer Buyer’s Guide, on newsstands April 28.
About ZOIC: ZOIC makes versatile clothing for life’s adventures. Our shorts, jerseys and more are infused with our heritage as the original mountain bike apparel brand. The hybrid design and features of our clothing appeal to everyday explorers who seek superior performance, maximum comfort and ultimate adaptability to outfit their active lifestyle. ZOIC is the Greek word for life. Learn more at www.zoic.comand on Facebook, and follow us on Instagram.
About OUTSIDE: OUTSIDE is America’s leading active lifestyle brand. Since 1977, OUTSIDE has covered travel, sports, adventure, health, and fitness, as well as the personalities, the environment, and the style and culture of the world Outside. The OUTSIDE family includes OUTSIDE magazine, the only magazine to win three consecutive National Magazine Awards for General Excellence, The Outside Buyer’s Guides, Outside Online, Outside Television, Outside Events, Outside+ tablet edition, Outside Books, and now Outside GO, a revolutionary, 21st-century adventure-travel company. Visit us online and on Facebook, and follow us on Twitter.