Cotati, CA (October 25, 2018) – Yuba Bicycles, makers of exceptional electric and pedal powered cargo bikes, has hired Jeff Wuerthele has a sales representative for the Eastern USA, effective immediately. Wuerthele will be responsible for developing dealer relations and consumer demand throughout the region.
Wuerthele brings an extensive 20-year background of the cycling industry to the Yuba team. Most recently, he represented Bicycle Times and Dirt Rag as advertising and event sales. Prior to that, he represented Kona, Fox Racing, and Diamondback.
“Jeff brings a ton of positive energy and proven bicycle sales experience” said Yuba founder/owner, Ben Sarrazin, “He lives the Yuba Lifestyle in his hometown of Pittsburgh, PA where he gets around mostly by bike. We are pleased to have Jeff join the team representing Yuba in markets east of the Mississippi.”
“The timing is perfect,” said Wuerthele. “I am thrilled to represent Yuba Bikes and contribute to this emerging bicycle and lifestyle category.”
ABOUT YUBA BICYCLES
Yuba® Bicycles was founded in 2006 by entrepreneur Benjamin Sarrazin, who is on a mission to bring the European cycling lifestyle and utility to the United States. Cargo bikes are an authentic means of sustainable transportation that can help make a tangible change within our vehicle dependent society. Yuba manufactures award-winning environmentally sustainable pedal and electric cargo bikes that provide significant utility, convenience and health benefits for riders of all ages. Life is better and more productive on two-wheels. For more information, please visit yubabikes.com