YETI® Celebrates Ten Years of Tundra with Multi-Stop Film Tour - SNEWS

YETI® Celebrates Ten Years of Tundra with Multi-Stop Film Tour

Tour Stops Include: CO, UT, CA, TN, GA, IL, MA, VA, FL, and TX
Author:
Publish date:

Austin, Texas (August 16, 2018) — YETI®, a leading premium outdoor brand, is celebrating the ten year anniversary of its iconic Tundra cooler with a multi-stop film tour. This fall, YETI will be hitting cities across the nation, showcasing a selection of YETI Presents films, appearances from brand ambassadors, and raffles with exclusive YETI prizes.

It all started in 2008, when YETI founders and brothers, Roy and Ryan Seiders, debuted the Tundra — a never-before-seen cooler born out of frustration. They were tired of handles breaking apart, latches snapping off, and lids caving in year after year. So, they decided to create a solution — to engineer a cooler that was strong enough to double as a casting platform, packed with powerful insulation to keep ice for days, and tough enough to be dropped out of a truck, dragged through the backcountry, withstand any weather, and still be game for more.

“We’re proud to be celebrating ten incredible years of the Tundra,” says YETI CEO, Matt Reintjes. “For the past decade, the Tundra has paved the way for all YETI products—rugged, dependable, built to last—and has become a trustworthy companion. As we hit the road this fall, our team is excited and honored to share stories from the wild, both new and old, with the YETI community across the nation.”

Kicking off in Denver, CO and wrapping in the brand’s hometown of Austin, TX, all proceeds of The Tundra Tour will support local non-profit organizations that share YETI’s love for the outdoors.

10 Years of Tundra Tour:

· Denver, CO | September 06 | The Ogden | 7:00pm MT| Benefiting Trout Unlimited

· Salt Lake City, UT | September 13 | The Depot | 7:00pm MT| Benefiting Backcountry Hunters & Anglers

· Redwood City, CA | September 19| Fox Theatre | 7:30pm PT| Benefiting Save the Waves

· Santa Ana, CA | September 20 | The Yost | 7:30pm PT| Benefiting Surfrider Foundation

· Nashville, TN | September 26 | Marathon Music Works | 7:30pm CT| Benefiting Tennessee Wildlife Federation

· Atlanta, GA | September 28 | Buckhead Theatre | 8:00pm ET| Benefiting CCA Atlanta & Ducks Unlimited

· Chicago, IL | October 03 | Thalia Hall | 7:30pm CT| Benefiting American Rivers

· Somerville, MA | October 10 | Somerville Theater | 7:30pm ET| Benefiting Stripers Forever

· Arlington, VA | October 11 | Arlington Drafthouse | 7:00pm ET| Benefiting Teddy Roosevelt Conservation Partnership

· Orlando, FL | October 18 | Plaza Live | 7:30pm ET| Benefiting Captains for Clean Water

· Austin, TX | November 14 | ACL Live | 7:00pm CT | Benefiting Texas Parks & Wildlife

Purchase tickets to an event near you: yeti.com/the-tundra-tour

General admission tickets include a free drink token and a custom YETI 18oz Rambler Bottle. VIP tickets include a free drink token, a custom YETI 18oz Rambler Bottle, a YETI hat, and an event poster.

Even if you can’t make it to one of the tour stops, don’t sweat it. YETI fans can enter the #10YearsCold sweepstakes for the chance to win a VIP trip to Austin, TX. You and a friend could be attending the final stop of the Ten Years of Tundra Film Tour. No purchase necessary, sweepstakes began 8/7 and close on 9/30. The winner will be selected at random. The grand prize also includes a Limited Edition Tundra 45 Cooler and $500 towards a YETI.com purchase. You and your Tundra have had a lot of memorable adventures together…it’s time to celebrate.

For more information about YETI’s Tundra Tour and the #10YearsCold sweepstakes, please visit yeti.com/the-tundra-tour.

About YETI

Founded in Austin, Texas in 2006, YETI is a leading premium outdoor brand. The world’s top hunters, anglers, outdoor adventurers, BBQ pitmasters, and ranch and rodeo professionals trust YETI to stand up to the world’s harshest conditions. For more on the company and its full line of products and accessories, visit .

Related

YETI-HopperTwo-20-FogGray-F-2400x2400

YETI® REINVENTS THE HOPPER™

For more information, contact: Thacher Stone, Backbone Media thacher.stone@backbonemedia.net YETI® REINVENTS THE HOPPER™ Same durability, added accessibility AUSTIN, Texas (February 1,2017) — YETI®, a leading premium cooler and drinkware brand, is revamping its durable and ...read more

YETI-Tundra350

YETI Introduces New Tundra 350 Cooler

Austin, Texas (January 7, 2016) — YETI, a leading premium cooler and drinkware brand, today debuts the Tundra 350 cooler. With more than 19,000 cubic inches of capacity, the new Tundra 350 is YETI’s largest cooler.  Ideal for big game and deep sea catches, the Tundra 350 cooler ...read more

'Radical Reels' tour returns to Roanoke

‘Radical Reels’ tour returns to Roanoke,VA Showing of high-adrenaline outdoor adventure films sold out in last year’s Roanoke appearance ROANOKE, VA. – The 2010 Banff Radical Reels Tour, featuring the wildest high-adrenaline outdoor adventure films, returns to the Roanoke Region ...read more

YETI_Bottles-Family

YETI Introduces New Rambler Bottle Collection

Austin, Texas (January 7, 2016) — YETI, a leading premium cooler and drinkware brand, proudly introduces a new addition to its Rambler drinkware series: the YETI Rambler™ bottles collection. Built for rough roads and tough environments, bottles will be available in three sizes – ...read more

Reel Rock Film Tour Returns in September 2007

(Boulder, Colorado)—Sender Films and Big UP Productions are pleased to announce the 2007 Reel Rock Film Tour (www.reelrocktour.com), an annual event that showcases the best new films about the sport of climbing and brings together communities of climbers, outdoor enthusiasts ...read more

FU-R Headwear Sponsors Snow Gods Film Tour

Contact:Merideth McNallyTrue North Brand Group(781) 740-4050merideth@truenorthpr.comFU-R Headwear Sponsors Snow Gods Film Tour(Morrisville, VT) - A new headwear company, FU-R, has teamed up with Meathead Films to sponsor their 50 stop movie tour for the film Snow Gods. Meathead ...read more

Vibram Sole Factor 2018

Vibram Announces Dates for 2018 Sole Factor Tour

CONCORD, Mass. - February 21, 2018  Vibram®, the worldwide leader in high-performance soles and the creator of the Vibram FiveFingers® articulated toe shoe, today announced plans and dates for its 2018 Sole Factor tour. “Vibram’s Sole Factor tour is currently scheduled to make ...read more

Woman on dock carrying a YETI cooler and fishing rods

YETI Enters New Category, Continues to Expand Iconic Product Line

Austin, TX - January 10, 2018  YETI, a leading premium outdoor brand, announces brand new, over-engineered offerings to join its quality line of products. Today, the Austin, Texas-based brand reveals a new product category, expands its popular portable cooler line, and showcases ...read more

YHOP-20-30-40-Family

THE YETI HOPPER™ GETS A NEW LOOK WITH FIELD TAN

The Ultimate Anything-But-Soft Cooler Now Available in Two Colors Austin, Texas (April 18, 2016) — YETI, the leading premium cooler and drinkware brand, today introduces another colorway to its family of durable and portable soft coolers. The YETI Hopper is now available in ...read more