YETI Coolers Auctions Pink Cooler to Benefit American Cancer Society


October 14, 2013 (Austin, Texas) – YETI Coolers, makers of premium ice chests and accessories, announces it will auction off a one-of-a-kind pink Roadie cooler to raise awareness for the National Breast Cancer Awareness Month (NBCAM). All proceeds will go to the American Cancer Society and YETI Coolers has agreed to match the top bidder up to $10,000.

FB PINK cover photo

“This year we made a single pink cooler with the American Cancer Society in mind,” says Corey Maynard, YETI marketing director. “We want to raise awareness with our consumers and give back to this important cause.”

Small but mighty, the Roadie is the best personal cooler available. Built with the same hardy one-piece construction and ice-retaining insulation as our Tundra ice chests, this personal cooler is equipped with a heavy-duty stainless steel handle for easy carrying of up to 14 cans. The Roadie is grizzly proof when used with YETI bear-proof locks, just like its larger Tundra cousins. The No Sweat Design prevents any embarrassing messes and the unbreakable, self-stopping hinges keep the lid propped open while you fish around for the perfect beverage.

The auction will be hosted on eBay Giving Works from October 14 to 17. For additional information, visit

The NBCAM program is dedicated to increasing awareness about the importance of the early detection of breast cancer through a nationwide campaign held in October. During NBCAM, the American Cancer Society joins forces with many national public service organizations, professional associations, and government agencies to spread the message that early detection of breast cancer followed by prompt treatment saves lives.

About YETI Coolers
Wildly Stronger! Keep Ice Longer! Whether you’re a hunter, fisherman, outdoorsmen, camper, or tailgater, demand more from your cooler. For more on the company and its full line of products and accessories, visit And, don’t miss the video of a Grizzly attacking a YETI Cooler!



YETI Announces Limited Edition Pink Coolers to Support Breast Cancer Research

AUSTIN, Texas (August 4, 2014) — YETI Coolers, makers of premium ice chests and accessories, announces it will introduce limited edition pink coolers to support National Breast Cancer Awareness Month in October. The company will also provide a donation to the American Cancer more


YETI Coolers Launches the Tank

July 2, 2013 (Austin, Texas) – Over the past seven years, YETI Coolers has built a cult-like following of customers with its grizzly-proof line of ice chests. Now, YETI is excited to introduce the Tank, a nearly indestructible ice bucket that will keep ice longer and make you more


YETI Coolers Expands Color Options of World’s Toughest Coolers

July 16, 2013 (Austin, Texas) – YETI Coolers, makers of premium ice chests and accessories, is releasing the Roadie, Tank and select sizes of Tundra coolers in ice blue in addition to existing color options white and desert tan. “Since we created the first YETI seven years ago, more

Spectrum Fuel Headlamp

Princeton Tec Donates to Breast Cancer Fund Through “Beyond the Pink” Campaign

Incorporate the color pink into a custom Fuel headlamp using PTec’s exclusive Spectrum program and $10 will be donated to the campaign. BORDENTOWN, N.J. – Princeton Tec, the market leader of U.S.-manufactured headlamps and handheld lights for the outdoor, bike, tactical, more

YETI Coolers Names Industry Veteran Jason Michelotti Director of Branding

Austin, Texas (January 9, 2015) – YETI Coolers, the brand that created and leads the premium cooler category, announced today that Jason Michelotti will join the leadership team as Director of Brand Marketing. Michelotti, who most recently led EMEA/APAC marketing efforts for more

YETI Cooler Expands Award Winning Hopper Collection

New Hopper 20 Delivers Industry Leading Technology In Convenient, Portable Package Austin, Texas (January 8, 2015) — YETI Coolers, the brand that launched the premium cooler category, is pleased to introduce the new Hopper 20 soft-sided cooler. A natural extension of its award more

Limited Edition Breast Cancer Awareness Pink Towel by Outgo to Support Breast Cancer Research

Bellingham, WA -- In an effort to help raise funds for the National Breast Cancer Foundation (NBCF) and breast cancer research, Outgo® is pleased to offer a limited edition Breast Cancer Awareness Pink Microfiber Towel. A portion of all proceeds raised by the pink towel will be more

Austin Canoe and Kayak Culminates 'Pink Campaign' with Donation to Breast Cancer Research Foundation

Austin, Texas (November 11, 2014) - Outdoor retailer, Austin Canoe and Kayak (ACK), a division of MSP Holdings, LLC, will donate $1,435.72 to the Breast Cancer Research Foundation (BCRF). These funds were raised as a part of ACK’s pledge to donate 5 percent of sales generated more

Image placeholder title

Darn Tough Vermont Named Official Sock Sponsor of the American Cancer Society’s 2014 Relay for Life NordicStyle

FOR IMMEDIATE RELEASE: March 10, 2014 Media ContactAnya FransPMG Public Relations(802) 862.3929 ext. Darn Tough Vermont Named Official Sock Sponsor of the American Cancer Society’s 2014 Relay for Life NordicStyle Northfield, Vermont (SNEWS) March 10, more