Verde Brand Communications
DURHAM, N.C. (November 9, 2016) – Yaktrax®, the active outdoor brand synonymous with snow and ice traction, is proud to introduce the Summit, their most advanced traction device yet. Ideal for backcountry travel up to and beyond the tree line, the Summit is designed to be an essential part of anyone’s winter adventure kit.
By partnering with Boa® Technology, innovators of purpose-built closure and adjustment systems, Yaktrax is able to keep the Summit light while adding durability and performance. Securing over your winter footwear, the Summit remains packable and easy to use while providing serious traction perfectly suited to bridge the gap between traditional traction devices and more specialized crampons.
The Yaktrax Summit features durable, 3/8th inch triangular carbon steel spikes that bite into slick winter terrain. With flexible sole plates, the Summit easily sheds snow and ice for reliable traction regardless of conditions. The Boa Closure System, made with aircraft-grade stainless steel lacing, gives Summit users a customized fit that is comfortable, strong, and secure. Weighing in at only 17oz, the Summit is light on your feet and easy to pack up when trails take you below the snowline. MSRP: $90
“Our existing lineup provides a range of traction devices for commuting, hiking and running in the snow and ice. The Summit is a huge step forward for us, giving outdoor enthusiasts a device that opens up access to new environments, both on the trail and off,” said Steve Couder, VP Sales for Yaktrax. “By incorporating Boa’s advanced system, we give our users one of the best traction devices this side of crampons, which are excessive for all but the most extreme conditions.”
Designed to address the long list of deficiencies in traditional footwear closure systems, Boa helps make the Summit light and easy to use with a steel lace, nylon guides, and a mechanical reel. The result is a closure system that provides a custom, comfortable, and secure fit with the simple turn of a dial.
"Designed to enhance fit and offer next level security and durability, our trusted closure system is a great fit for the new Summit and we are proud to partner with Yaktrax,” says Shannon Woodward, category marketing manager for Boa Technology. “Our roots are in snow, and we understand how to build systems to withstand the elements and perform in harsh conditions, whether trekking in the backcountry or hiking everyday trails.”
Within their respective categories, Yaktrax and Boa are synonymous with innovation and performance. This partnership highlights the best qualities of both brands, allowing outdoor enthusiasts to get the most out of winter adventures in the backcountry.
Yaktrax® is the ultimate winter solution for people of all walks of life, providing traction devices, hand warmers and other accessories designed to keep you moving. Inspired by a Himalayan Sherpa, the original Yaktrax model features a spikeless coil design that grips the ice and snow with each step. Focused on innovation and quality, we strive to keep you confident and comfortable in any weather. With Yaktrax, nothing will keep you from enjoying the outdoors. www.yaktrax.com