Yakima Becomes the Official Vehicle Rack of Copper and Winter Park

Yakima becomes the official vehicle rack of Copper Mountain and Winter Park resort.

(BEAVERTON, Ore.) -- Yakima (www.yakima.com), an innovator in vehicle racks for boats, bikes, camping and winter sports gear, today announced marketing partnerships for the upcoming winter and spring/summer seasons with Colorado's Front Range destinations, Copper Mountain (www.coppercolorado.com) and Winter Park Resort (www.winterparkresort.com). In addition to a series of promotions, events and increased onsite presence, Yakima will be the “official vehicle rack” of both resorts and is providing unique product related benefits for season passholders at both mountains. These season-long initiatives, taking place now through August 2011, have been developed for skiers, riders, cyclists and outdoor enthusiasts, in general.

“In the winter, Copper Mountain and Winter Park Resort have become preferred resorts by local Front Range skiers and riders because of their proximity to Denver, the broad variety of terrain and distinctive personalities,” said Mike Steck, senior director of marketing, service and sustainability at Yakima.

“In addition to winter, these properties also offer exemplary destination opportunities for out-of-state consumers hoping to enjoy a taste of what Colorado has to offer including excellent mountain biking, music festivals and other summer activities. Their guests are our consumers, sharing the same affinity for the outdoors. We look forward to spreading the Yakima Luv in Colorado.”

At Copper Mountain, Yakima will have on-mountain signage year round, logo placement on collateral and web, and will host on-site product demos. Yakima will also have a strong presence at the Sunsation Concert Series for Spring 2011, April 16-17.

“Copper and Yakima are like minded in our goals of turning consumers into die-hard fans,” said Pete Woods, director of marketing for Copper Mountain Resort. “We are rolling out the red carpet for Yakima, while in return, Yakima provides added value for our guests with easy access to versatile products enabling outdoor junkies to get Copper with their favorite gear.”

At Winter Park Resort, Yakima will also have year round on-mountain signage, host on-site demos and execute co-branded promotions including radio campaigns, increased retail presence and digital media. Yakima will be a major sponsor of Winter Park's events including Winter Carnival (January 2011) and Spring Splash (April 2011).

“Yakima has a solid reputation as a premium, authentic outdoor lifestyle brand and is an ideal fit for our resort and guests,” said Mistalynn Lee, communications manager for Winter Park Resort. “With individuals and families looking for enhanced value in their weekend getaways and vacations, this partnership provides an added benefit throughout the year.”

About Copper Mountain
Copper Mountain is a Colorado ski resort located in Summit County, Colorado, 75 miles west of Denver in the Colorado Rocky Mountains. With 2,450 acres of ski and snowboard terrain Copper is perfect for your Colorado winter ski vacation or summer vacation getaway. Copper offers shopping, dining, convenient lodging and family activities, including snow tubing, snowshoeing and snowmobiling in the winter, and hiking, biking and rafting in the summer. Copper Mountain operates under permit from the U.S. Forest Service in the White River National Forest. www.coppercolorado.com

About Winter Park Resort
Located just 67 miles from Denver, Winter Park Resort has been Colorado's Favorite® resort for generations of skiers and snowboarders seeking a big mountain experience at a great value for 70 years. The resort has invested more than $40 million in on-mountain improvements in the last five years, not including the new Village at Winter Park just completed this past winter. For Winter Park Resort information: 800-453-2525 or www.winterparkresort.com

About Yakima:
Yakima is a world leader in the design and manufacture of cargo management equipment solutions for outdoor enthusiasts. Yakima's products include: vehicle racks for bikes, boats, ski equipment and gear, a line of cargo boxes and bags for a variety of needs, as well as high performance multi-sport trailers. Yakima Products is headquartered in Beaverton, Oregon. For more information, visit www.yakima.com.