Yakima Appoints 20-Year Company Veteran as New Dir. of Western Sales

Yakima today announced the appointment of 20-year company veteran Elizabeth Gullam as sales director for Yakima’s western region

BEAVERTON, Ore. (April 10, 2006) – Yakima today announced the appointment of 20-year company veteran Elizabeth Gullam as sales director for Yakima's western region. Gullam, a seasoned sales manager, will be responsible for Yakima's western region, which includes the Pacific Northwest, Northern and Southern California, the Rockies & Mid West. She will oversee Yakima's field sales representatives in this region and will have responsibility for outdoor specialty and sporting goods channels, as well as automotive channels.

“Our western retailers couldn't ask for a more committed sales director than Elizabeth,” said Amy Buckalter, senior global vice president of sales and marketing. “Elizabeth has an intimate knowledge of Yakima's heritage and products gained through her many years in management positions at Yakima, so she will take on this new responsibility without missing a beat, helping us to accelerate our growth and continue to raise the bar on customer service. During her long tenure with Yakima, Elizabeth has earned the respect of her colleagues at Yakima and of our independent sales reps. We are delighted to now have her experience and skills focused on enhancing account management and field sales performance.”

Gullam most recently served as Yakima's director of business administration, a position she held since 2004. Her responsibilities included integrating the activities of various departments, and developing market leadership strategies, pricing models and analysis, sales revenue plans and budgets. She has also held the positions of automotive channel program manager, senior project manager and OE sales manager, overseeing the OE sales rep force and managing sales strategy, customer contracts and budgets. Previously, she was head of sales for key international and U.S. accounts.

”With Elizabeth leading the West Coast and Doug Ragan leading our Eastern region, and a talented team of product designers in place, Yakima is rounding out its senior leadership team and is strongly positioned to continue its forward momentum and strong growth,” added Jim Clark, CEO of Yakima.

About Yakima
Yakima is a world leader in the design and manufacture of destination hardware and gear management solutions. Yakima's products include vehicle racks for bikes, boats, ski equipment and gear, a line of cargo boxes for a variety of needs and the Ground Control, providing integrated gear management for the home. Yakima Products is headquartered in Beaverton, Oregon. For more information, visit www.yakima.com.



Yakima Names Steve Harden Senior Director of North American Sales

CONTACT: Lauren Counter, CGPR781.639.4924, Ext. 112lauren@cgprpublicrelations.comFOR IMMEDIATE RELEASEYAKIMA PRODUCTS NAMES STEVE HARDEN SENIOR DIRECTOR OF NORTH AMERICAN SALES BEAVERTON, Ore. (October 13, 2011) – Yakima, manufacturer of vehicle rack solutions for boats, bikes, ...read more

Yakima Names Retail Manufacturing Veteran Gerald Heinlen As New CEO

Yakima Products, Inc., a leading designer and manufacturer of innovative vehicle racks, cargo boxes and home storage solutions, today named Gerald T. Heinlen (46) to the position of chief executive officer. The appointment is effective as of August 28.Mr. Heinlen's career ...read more

Yakima Vehicle Racks Names Bobbie Parisi Director Of Global Marketing

CONTACT: Lauren Counter, CGPR781-639-4924, Ext. 112lauren@cgprpublicrelations.comJoel Grabenstein, Yakima971-249-7574joel.grabenstein@yakima.comYAKIMA VEHICLE RACKS NAMES BOBBIE PARISI DIRECTOR OF GLOBAL MARKETINGBEAVERTON, Ore. (July 27, 2011) –Yakima, manufacturer of vehicle ...read more

Yakima Vehicle Racks Names Two New Regional Sales Directors

Reinforcing its commitment to provide first class customer service, Yakima, manufacturer of vehicle rack solutions for boats, bikes, winter sports gear, and cargo options, today promoted Liz Szulczewski to regional sales director for the Western territory and hired Ross Gilsrud ...read more

Mammut Appoints Takahashi for Western Canada Territory Manager

Mammut, the Swiss quality providers of alpine gear and apparel, has appointed veteran outdoor brand representative Earl Takahashi as their new Western Canada Territory Manager. Joining the seasoned sales force of the Mammut Sports Group, Takahashi will bring his years of ...read more

Yakima Announces Two New Directors

Yakima Products, Inc., the innovation leader in vehicle racks and cargo solutions, has announced the addition of Stephanie Bastin-Wells as the company’s new global director of human resources, and the promotion of Emily Davis to director of supply chain. As global director of ...read more

Yakima Names U.S. Sales Agency and U.S. Sales Rep of the Year

BEAVERTON, Ore.– Yakima, a leader in vehicle racks for boats, bikes, winter sports gear, trailers, and cargo solutions, today recognized Atlantic Associates as sales agency of the year and Rob Robinson of Robb Sports as sales rep of the year. These annual distinctions are ...read more

Yakima Recognizes Robb Sports As Sales Agency Of The Year

YAKIMA RECOGNIZES ROBB SPORTS AS SALES AGENCY OF THE YEAR BEAVERTON, Ore. (February 9, 2009) – Yakima, an innovator in vehicle racks for boats, bikes, winter sports gear, home storage and cargo solutions, today recognized Robb Sports, located in Gainesville, Georgia, as sales ...read more

PrimaLoft Appoints New Sales Representative

Albany, NY – PrimaLoft® – The Down Alternative™ by Albany International Corp. has appointed Kelly Mettler of Performance Squared Inc. as the company's new Sales Representative for Canada. Mettler will be responsible for expanding the PrimaLoft brand in the Canadian outdoor ...read more