FOR IMMEDIATE RELEASE
Contact: Julie Atherton
JAM Media Collective
Yakima Announces New Partnership with NICA
- Vehicle rack company is the national high school mountain biking organization’s newest sponsor -
Beaverton, OR (March 11, 2014) –Yakima, the innovation leader in vehicle racks and cargo solutions, is pleased to announce its 2014 bronze-level sponsorship of the National Interscholastic Cycling Association (NICA), the organizing body for high school mountain biking in the United States.
“At Yakima, we are passionate about getting people of all ages outside and active,” said Summer Henderson, Global Marketing Manager at Yakima. “We are thrilled to partner with NICA and support their amazing work in getting kids excited about mountain biking and growing the sport at the high school level“
“We’re super pleased to have Yakima supporting our efforts to get more kids on bikes,” said Austin McInerny, NICA’s Executive Director. “Yakima represents the shared adventure, the road trips, and the stories that result in ‘getting there’. NICA is providing the genesis for those stories, not only about ‘getting there’ in getting across the finish line and to races with family and friends, but also ‘getting there’ by gettingthrough high school with stories that are had only through the unique experience of a high school mountain bike team.”
As a Bronze Level sponsor, Yakima will work with NICA throughout the year to help bring visibility and support to the organization, its high school teams and its coaches and directors. In addition to direct monetary support and access to product, Yakima’s Road Warriors will be at select races and events to meet with attendees and support the student racers.
Celebrating its 35th anniversary in 2014, Yakima Products, Inc. is a world leader in vehicle racks and cargo solutions for a variety of consumers, from outdoor enthusiasts to car aficionados. The portfolios of brands include: Yakima, Whispbar and Prorack.
Each of the individual brands offer a variety of cargo management products including racks for bikes, boats, ski equipment and other gear, cargo boxes and bags and high performance multi-sport trailers.
Founded in 2009 as a 501(c)3 non-profit, the National Interscholastic Cycling Association (NICA) develops high school mountain biking programs for student-athletes and coaches across the United States. NICA provides leadership, services and governance for local leagues to produce quality mountain bike events, and supports every student-athlete in the development of strong body, strong mind and strong character through their efforts on the bike. More information can be found at www.nationalmtb.org or by calling 510-524-5464.