XYIENCE Introduces Cherry Lime Flavor to Xenergy Energy Drink - SNEWS

XYIENCE Introduces Cherry Lime Flavor to Xenergy Energy Drink

XYIENCE ® introduces Cherry Lime to the line-up of flavors for Xenergy®, the sugar- and calorie-free energy drink that's the official energy drink of the Ultimate Fighting Championship® (UFC®).
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LAS VEGAS, NEV.-- XYIENCE ® introduces Cherry Lime to the line-up of flavors for Xenergy®, the official energy drink of the Ultimate Fighting Championship® (UFC®). During these uncertain economic times, comfort flavors rank as a top trend for 2009, according to the December issue of Flavor & The Menu magazine*. In the beverage category, Latin refresher flavors top the list. The new Xenergy flavor combines the nostalgic taste of cherry, reminiscent of the 1950s soda fountains, with a twist of the traditional Latin flavor of lime. It hits retail shelves in January 2009. The Las Vegas–based brand is known for its sugar-free and calorie-free energy drinks, which contain only 2 grams of carbs. Cherry Lime will join six existing Xenergy flavors, all available in 16-ounce cans: Cran Razz, Mango Guava, Blu Pom, Citrus Clear, Pink Lemon and Big Apple.

The name Xenergy is a blend of “Zen” and “energy.” Xenergy offers clean, sustainable energy without the dreaded bonk of other brands. Scientifically formulated to contain a blend of B vitamins, ginseng and caffeine, Xenergy provides a natural energy lift that appeals to both athletes and health-conscious buyers.

“The flavor Cherry Lime had exceptional results with our demographic in taste tests. This fact, combined with the general 2009 flavor trends, makes us confident that Cherry Lime will be an important part of the Xenergy line,” says Csaba Reider, XYIENCE president and CEO.

Xenergy Vitamin Formula:
Niacin: Aids in the conversion of food to energy and the functioning of the digestive system, nerve cells and lipid metabolism.
Vitamin B6: Aids in the conversion of carbs to energy and the metabolism of proteins and fats, boosts the immune system and reduces muscle spasms.
Vitamin B12: Helps in the formation of red blood cells, boosts energy and mood and helps with mental clarity.
Taurine: Stimulates the nervous system and increases energy.
Glucuronolactone: Helps supply energy, elevates mood and accelerates the elimination of harmful substances.
Caffeine: Increases energy and improves mental and physical performance.
Guarana: A natural source of caffeine, it increases energy, performance and cognitive functions.
Ginseng: A natural energy booster.
Inositol: Enhances the nervous system and immune system and aids in the transport of fat.
L-Carnitine: Aids in the conversion of fats to energy and improves cardiovascular performance.

More information is available at www.XYIENCE .com.

About XYIENCE
XYIENCE nutritional products provide clean, sustainable energy necessary for an active lifestyle. Established in Las Vegas in 2004, XYIENCE is one of the fastest-growing brands in its category. All products are held to the most stringent standards of excellence to enable professional and amateur athletes and fitness enthusiasts to reach their goals in training and life.

Xenergy (A combination of Zen and Energy, pronounced “Zen-ergy”)
XYIENCE supports the mixed martial arts lifestyle. Its energy drink, Xenergy, is the official energy drink of the Ultimate Fighting Championship. The first energy drink created by a nutrition company, Xenergy has zero calories and is a sugar-free drink fortified with vitamins. Seven all-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands. Flavors include Cherry Lime, Cran Razz, Mango Guava, Blu Pom, Citrus Clear, Pink Lemon and Big Apple. Xenergy is available in retail stores throughout the United States and Canada.

XYIENCE Supplements
XYIENCE supplements provide ultimate nutrition for peak performance. With everything from NOX-CG3—for increasing strength and stamina and aiding in post-exercise recovery—to high-quality protein supplements such as the XProtein shake or the XM2 muscle meal, XYIENCE offers products scientifically formulated for specific training needs.

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*Based in Tigard, Ore., Flavor & The Menu is published five times a year and distributed to chefs and menu-development professionals nationwide. Flavor & The Menu also partners with BSI, Inc., to present the annual Flavor Experience, a flavor-focused event for culinary professionals. For more information, visit http://www.flavor-online.com.

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