WOOLRICH, PA, March 29, 2010 — The Woolen Mill Division of Woolrich, the Original Outdoor Clothing Company®, has hired its first European sales agents. Voehringer & Groha based in Laufach, Germany, will be responsible for representing Woolrich in Germany, Switzerland, and Austria while Pugliese & Moscato, of Florence, Italy, will handle sales in Italy.
“Over the past few years we’ve seen a strong increase in demand for our fabrics by European brands,” said David King, Woolrich Woolen Mill Division manager of fabric administration and production planning. “With Voehringer & Groha and Pugliese & Moscato we have two partners who will help us expand the presence of our fabrics in the European markets.”
Woolrich has been producing wool products continuously since 1830. Along with its own branded products, Woolrich wools are used by numerous apparel and footwear brands including Steven Alan, Timberland, Converse, and Red Wing.
Voehringer & Groha represent a number of fabric suppliers in the German, Swiss and Austrian menswear, womenswear, fashion, and sportswear markets including the Italian companies Vitale Barberis Canonico and Tessilstrona and Scottish mills Reid and Taylor, Robert Noble, and Marling & Evans.
Since 1987 Pugliese & Moscato has represented some of the most recognized fabric suppliers to the Italian market including Bower Roebuck, best known for their fine worsted wool, and Harris Tweed Hebrides, weavers of the world famous “Harris Tweed”.
Last fall, Woolrich exhibited for the first time at the Premier Vision fabric show in Paris and had great response from the European market. At the show Woolrich entered into their relationships with Voehringer & Groha and Pugliese & Moscato.
Woolrich Inc., the Original Outdoor Clothing Company, is an authentic American brand that embraces an outdoor lifestyle. Trusted since 1830 by generations of loyal consumers, Woolrich continues its tradition of providing quality products for today’s outdoor enthusiast. A brand recognized worldwide, Woolrich product offerings include functional, comfortable and durable men’s and women’s sportswear and outerwear using innovative fabrications for the ultimate in performance capabilities, well-designed home and outdoor living products, and licensed accessory products. In 2010, Woolrich celebrates its 180th Anniversary. It is the original and longest continuously-operating outdoor apparel manufacturer and woolen mill in the United States. Find out more at www.woolrich.com.