Woolrich Promotes David May to Director of E-Commerce

Woolrich, the Original Outdoor Clothing Company®, announces the promotion of David May to Director of E-Commerce.
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WOOLRICH, Pa., November 29, 2010 — Woolrich, the Original Outdoor Clothing Company®, announces the promotion of David May to Director of E-Commerce.

In his new expanded role, May will be responsible for the company’s e-commerce website, including site design, development, implementation, maintenance, and upgrades as well as web service systems and online marketing programs.

“David has a superb understanding of the intricacies of e-commerce and web applications and is an avid outdoorsman for a perspective that is invaluable to our business,” said Gary DeGaetano, Vice President Direct to Consumer. “He’s been a great asset and we look forward to continued successes under his leadership as we expand our e-commerce initiatives.”

May joined Woolrich in 2006 as Internet Marketing Manager and was the lead on the Woolrich.com migration to the ATG e-commerce platform and the Amazon.com integration.

About Woolrich®

Woolrich Inc., the Original Outdoor Clothing Company, is an authentic American brand that embraces an outdoor lifestyle. Trusted since 1830 by generations of loyal consumers, Woolrich continues its tradition of providing quality products for today’s outdoor enthusiast. A brand recognized worldwide, Woolrich product offerings include functional, comfortable and durable men’s and women’s sportswear and outerwear using innovative fabrications for the ultimate in performance capabilities, well-designed home and outdoor living products, and licensed accessory products. In 2010, Woolrich celebrates its 180th Anniversary. It is the original and longest continuously-operating outdoor apparel manufacturer and woolen mill in the United States. Find out more at www.woolrich.com.

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