Woolrich Promotes Company Veteran to Women’s Merchandising Director - SNEWS

Woolrich Promotes Company Veteran to Women’s Merchandising Director

Woolrich, the Original Outdoor Clothing Company®, announces the promotion of 31-year Woolrich veteran Cathy Peddie to Director of Women’s Merchandising.
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WOOLRICH, Pa., April 8, 2010— Woolrich, the Original Outdoor Clothing Company®, announces the promotion of Woolrich veteran Cathy Peddie to Director of Women’s Merchandising.

Peddie will be responsible for directing all merchandising efforts including product development, strategic planning and implementation for all women’s products.

“Cathy has been an invaluable asset to our team and instrumental in the success of our women’s collections,” said Rick Insley, Senior VP of Merchandising, Retail & Licensing.

Peddie joined Woolrich in 1979 as an administrative assistant and over the years worked in various positions at the company. She was most recently the women’s merchandising manager.

“I am excited to have the opportunity to be involved in moving the company forward,” said Peddie. “Woolrich, Inc. has a great past and a promising future. There are exciting times ahead!”

About Woolrich®

Woolrich Inc., the Original Outdoor Clothing Company, is an authentic American brand that embraces an outdoor lifestyle. Trusted since 1830 by generations of loyal consumers, Woolrich continues its tradition of providing quality products for today’s outdoor enthusiast. A brand recognized worldwide, Woolrich product offerings include functional, comfortable and durable men’s and women’s sportswear and outerwear using innovative fabrications for the ultimate in performance capabilities, well-designed home and outdoor living products, and licensed accessory products. In 2010, Woolrich celebrates its 180th Anniversary. It is the original and longest continuously-operating outdoor apparel manufacturer and woolen mill in the United States. Find out more at www.woolrich.com.

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