Woolrich Grows Merchandising Team with John DiFonzo

John DiFonzo has been named director of men’s merchandising at Woolrich. John brings a wealth of merchandising knowledge and retail experience to table.

Industry vet brings wealth of experience to new role

WOOLRICH, Pa. – Woolrich, the Original Outdoor Clothing Company®, announced today that outdoor industry veteran John DiFonzo has joined the company as Director of Men’s Merchandising. In this position, DiFonzo will be responsible for directing all merchandising efforts, product development, strategic planning, and operations in men’s apparel.


“Woolrich is such an inspiring brand in that it’s been around for 179 years and is still delivering current, relevant apparel for anyone who enjoys living an active life,” DiFonzo said. “I look forward to being part of such a rich American heritage.”

DiFonzo will report to Lederle Eberhardt, Vice President of Merchandising and Design, and will work closely with all business units at Woolrich.

“We have been looking for someone that possesses the unique combination of an understanding of the history of the outdoor industry and the way the modern consumer shops,” Eberhardt said. “We’re excited to incorporate John’s experience into our current strategy.”

DiFonzo has more than 20 years of industry experience. He was previously vice president and divisional merchandising manager at Sports Authority, senior buyer and merchandise marketing manager at Dick’s Sporting Goods, and buyer and director of operations for Berger’s Ski and Snowboard Specialists. His education includes studies in architectural design and engineering at the State University of New York in Alfred.

Woolrich – The Original Outdoor Clothing Company®

Since 1830, WOOLRICH® is the authentic American brand that embraces the outdoor lifestyle. Trusted by generations of loyal consumers, Woolrich continues a tradition of offering products of quality and value. A brand known worldwide, Woolrich products include functional, comfortable and durable men’s, women’s and children’s sportswear and outerwear, hunting wear, well-designed Home and Outdoor Living products, innovative fabrications and licensed accessory products. In 2005, Woolrich celebrated its 175th Anniversary. It is the oldest outdoor apparel manufacturer in continuous operation in the United States. Visit the Woolrich web site at www.woolrich.com.

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