WOOLRICH, Pa., November 30, 2009 — Woolrich, the Original Outdoor Clothing Company®, has named Keith Reichelderfer Director of Men’s Merchandising.
Reichelderfer will be responsible for directing all merchandising efforts including product development, strategic planning and implementation for all men’s products.
“Keith is a great addition to our team as he has the experience and shared vision that is essential for our continued success,” said Rick Insley, Senior VP of Merchandising, Retail & Licensing,.
Reichelderfer has over 25 years experience in apparel and outerwear merchandising. He joins Woolrich from The Sports Authority where he held numerous positions during his seven-year tenure there. He most recently held the position of Senior Vice President, General Merchandise Manager, for all outdoor areas and was key in the strategic redefining and positioning of national and private brands.
“Woolrich has an amazing heritage and all the while has been able to remain relevant,” said Reichelderfer. “It’s not often you have opportunities to work with such a venerated brand and I’m thrilled to be joining the Woolrich team.”
Reichelderfer and his wife are residing in one of the company’s homes on the Woolrich campus until they find their new home.
Woolrich Inc., the Original Outdoor Clothing Company, is an authentic American brand that embraces an outdoor lifestyle. Trusted since 1830 by generations of loyal consumers, Woolrich continues its tradition of providing quality products for today’s outdoor enthusiast. A brand recognized worldwide, Woolrich product offerings include functional, comfortable and durable men’s and women’s sportswear and outerwear using innovative fabrications for the ultimate in performance capabilities, well-designed home and outdoor living products, and licensed accessory products. In 2005, Woolrich celebrated its 175th Anniversary. It is the original and longest continuously-operating outdoor apparel manufacturer and woolen mill in the United States. Find out more at www.woolrich.com.