Woolrich Appoints Reichelderfer as Men’s Merchandising Director

Woolrich, the Original Outdoor Clothing Company®, has named Keith Reichelderfer Director of Men’s Merchandising.
Author:
Updated:
Original:

WOOLRICH, Pa., November 30, 2009 — Woolrich, the Original Outdoor Clothing Company®, has named Keith Reichelderfer Director of Men’s Merchandising.

Reichelderfer will be responsible for directing all merchandising efforts including product development, strategic planning and implementation for all men’s products.

“Keith is a great addition to our team as he has the experience and shared vision that is essential for our continued success,” said Rick Insley, Senior VP of Merchandising, Retail & Licensing,.

Reichelderfer has over 25 years experience in apparel and outerwear merchandising. He joins Woolrich from The Sports Authority where he held numerous positions during his seven-year tenure there. He most recently held the position of Senior Vice President, General Merchandise Manager, for all outdoor areas and was key in the strategic redefining and positioning of national and private brands.

“Woolrich has an amazing heritage and all the while has been able to remain relevant,” said Reichelderfer. “It’s not often you have opportunities to work with such a venerated brand and I’m thrilled to be joining the Woolrich team.”

Reichelderfer and his wife are residing in one of the company’s homes on the Woolrich campus until they find their new home.

About Woolrich®

Woolrich Inc., the Original Outdoor Clothing Company, is an authentic American brand that embraces an outdoor lifestyle. Trusted since 1830 by generations of loyal consumers, Woolrich continues its tradition of providing quality products for today’s outdoor enthusiast. A brand recognized worldwide, Woolrich product offerings include functional, comfortable and durable men’s and women’s sportswear and outerwear using innovative fabrications for the ultimate in performance capabilities, well-designed home and outdoor living products, and licensed accessory products. In 2005, Woolrich celebrated its 175th Anniversary. It is the original and longest continuously-operating outdoor apparel manufacturer and woolen mill in the United States. Find out more at www.woolrich.com.

###

Related

Woolrich Names Donna Fitch as Men’s Merchandising Director

Woolrich, the Original Outdoor Clothing Company®, has named Donna Fitch as Director of Men's Merchandising. Fitch will be responsible for the brand positioning, assortment planning, pricing and design of Woolrich's Men's Outdoor Collection.“Donna is a great addition to our ...read more

Woolrich Promotes Company Veteran to Women’s Merchandising Director

WOOLRICH, Pa., April 8, 2010— Woolrich, the Original Outdoor Clothing Company®, announces the promotion of Woolrich veteran Cathy Peddie to Director of Women’s Merchandising. Peddie will be responsible for directing all merchandising efforts including product development, ...read more

Woolrich Promotes Bergey to Merchandise Manager

WOOLRICH, Pa., February 1, 2011 — Woolrich, the Original Outdoor Clothing Company®, announces the promotion of Christa Bergey to Merchandise Manager in the design and merchandising area. Bergey will assist the merchandising team in defining line direction for men's and women's ...read more

Woolrich Hires Product Development and Sourcing Director

Woolrich, the Original Outdoor Clothing Company®, has named Gary Gifford as Director – Product Development and Sourcing. Gifford will report directly to Woolrich President Jim Griggs. “Product development and sourcing are vital elements of our business and Gary will play a key ...read more

Woolrich Promotes Nick Brayton to Director of Domestic Licensing

Woolrich, the Original Outdoor Clothing Company®, announces the promotion Nick Brayton to Director of Domestic Licensing.Brayton will be responsible for directing all domestic licensing business including accessories and home furnishings. Additionally, he will be responsible for ...read more

Woolrich Promotes David May to Director of E-Commerce

WOOLRICH, Pa., November 29, 2010 — Woolrich, the Original Outdoor Clothing Company®, announces the promotion of David May to Director of E-Commerce. In his new expanded role, May will be responsible for the company’s e-commerce website, including site design, development, ...read more

Woolrich® Hires Egers as Merchandise Manager for Catalog & Internet

Woolrich, the Original Outdoor Clothing Company®, announces the hiring of Becky Egers as Merchandise Manager – Catalog/Internet.Egers will be responsible for leading the merchandising, seasonal assortment planning, buying, and product positioning and pagination of the Woolrich ...read more

Woolrich strengthens product team with new merchandising & design VPs

WOOLRICH, PENNSYLVANIA, September 4, 2012 — Woolrich, the Original Outdoor Clothing Company®, has promoted Donna Fitch to Vice President of Merchandising and hired Karuna Scheinfeld as Vice President of Design. The new appointments add talent, energy and enthusiasm to a ...read more

Woolrich Hires Brian Mangione as Executive Vice President

WOOLRICH, Pa., January 27, 2010 — Woolrich, the Original Outdoor Clothing Company®, announces the hiring of Brian Mangione in the newly created position of Executive Vice President. Mangione will be responsible for overseeing all aspects of Woolrich branded apparel and ...read more