Wolverine Worldwide Announces Organizational Changes to Drive Global Brand Building and Growth - SNEWS

Wolverine Worldwide Announces Organizational Changes to Drive Global Brand Building and Growth

Wolverine Worldwide today announced several key organizational moves to drive its future growth and global brand building following its October 2012 acquisition of the Performance & Lifestyle Group ("PLG").

ROCKFORD, Mich. -- Wolverine Worldwide (NYSE: WWW) today announced several key organizational moves to drive its future growth and global brand building following its October 2012 acquisition of the Performance & Lifestyle Group ("PLG").

Highlights include:

The Company will migrate from four to three brand Operating Groups.

The new Operating Group alignment will maximize brand synergies and leverage global growth opportunities. Veteran Company leaders Ted Gedra, Mark Neal, and Jim Zwiers will lead the new Operating Groups.

"The acquisition of the Performance & Lifestyle Group has been transformational for our Company and has created many new opportunities for global growth, brand building, and operational excellence," said Blake W. Krueger, Wolverine Worldwide Chairman and Chief Executive Officer. "Today, we are taking important steps to better align the team and realize our vision of having the best brands, products, operating platform, and consumer experiences in the industry."

To accelerate the Company's global growth initiatives and brand-building efforts, the Company will be organized into three Operating Groups – each led by a Group President.

The HERITAGE GROUP – comprising of the Wolverine, Caterpillar Footwear, Bates, Sebago, Harley-Davidson Footwear, and HyTest brands – will be led by Ted Gedra. Gedra has been a Group President since 2007 and has held several senior management positions during his 27-year career with Wolverine Worldwide.

The LIFESTYLE GROUP – comprising of the Sperry Top-Sider, Stride Rite Children's Group, Hush Puppies, Keds, and Soft Style brands – will be led by Mark Neal. Neal previously served as Group President for Hush Puppies, Soft Style, and Cushe and is adding three PLG brands (Sperry Top-Sider, Stride Rite Children's Group, and Keds) to his responsibilities. He has held senior management roles of increasing responsibility during his 18-year tenure with the Company.

The PERFORMANCE GROUP – comprising of the Merrell, Saucony, Chaco, Patagonia Footwear, and Cushe brands – will be led by Jim Zwiers. Zwiers has led the former Outdoor Group since 2009. He has held a variety of senior roles in retail, legal, administration, international, business strategy and development, and global brand leadership during his 15-year career with Wolverine Worldwide.

The new Wolverine Worldwide Operating Groups are listed below:

Heritage Group







Lifestyle Group

Sperry Top-Sider®

Stride Rite®

Hush Puppies®


Soft Style®

Performance Group






"These organizational changes represent a significant step forward for our Company following the acquisition of PLG," continued Mr. Krueger. "We have one of the most dynamic brand portfolios in the world today, a proven business model focused on driving top and bottom line growth, and one of the deepest and best management teams in the industry."

The Company also announced today that Gregg Ribatt, former CEO and President of the Performance & Lifestyle Group, will be leaving the Company to pursue other opportunities outside the industry following a transition period during which he will help migrate the business to the new organization structure. Commenting on the move, Krueger stated, "In five years with PLG, Gregg has done an excellent job leading PLG strategy and assembling an exceptional team of leaders that has driven these brands to the levels of success they are achieving today, and we thank him for his accomplishments. We are confident that this new organizational structure and the Operating Groups' newly appointed leaders will help accelerate the global performance of the former PLG brands."

Mr. Krueger concluded, "Our Company has a track record of consistent performance, operational excellence, and building brands on a global basis. The moves today represent one more step in our evolution as the world's leading and most-loved portfolio of brands. Our global team of over 8,000 associates is energized and focused on long-term growth and success, and I couldn't be more excited about the future of our Company."

With a commitment to service and product excellence, Wolverine World Wide, Inc. is one of the world's leading marketers of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel. The Company's portfolio of highly recognized brands includes: Merrell®, Sperry Top-Sider®, Hush Puppies®, Saucony®, Wolverine®, Keds®, Stride Rite®, Sebago®, Cushe®, Chaco®, Bates®, HYTEST®, and Soft Style®. The Company also is the global footwear licensee of popular brands including CAT®, Harley-Davidson® and Patagonia®. The Company's products are carried by leading retailers in the U.S. and globally in approximately 200 countries and territories. For additional information, please visit our website, www.wolverineworldwide.com.


Wolverine World Wide, Inc. Announces Organizational Changes to Accelerate International Growth

ROCKFORD, Mich., Jan. 28, 2011 -- Wolverine World Wide, Inc. (NYSE:WWW) today announced several key organizational changes designed to better align resources across its brand portfolio and accelerate growth in important international markets. For over 50 years, Wolverine World ...read more

Wolverine Worldwide Announces Key Leadership Changes And Additions To Accelerate Global Growth

ROCKFORD, Mich., June 16, 2014 -- Wolverine Worldwide (NYSE: WWW) today announced important organizational changes to strengthen its senior leadership team and help accelerate global growth. International business development has long been a key driver for Wolverine Worldwide, ...read more

Wolverine Worldwide Announces Joint Venture In India

ROCKFORD, Mich. -- Wolverine Worldwide (NYSE: WWW) today announced the formation of a joint venture with Tata International to market footwear and apparel in India. The new joint venture will initially be responsible for the wholesale distribution of Wolverine Worldwide's Merrell ...read more

Brunswick Announces Organizational Changes

LAKE FOREST, Ill.-- Brunswick Corporation (NYSE: BC) today announced several organizational changes aimed at both strengthening its operations outside of the United States, while ensuring the continued integrity and quality of its Hatteras Collection, makers of several leading ...read more

Wolverine Worldwide And Forus SA Announce Joint Ventures In Colombia

ROCKFORD, Mich. -- Wolverine Worldwide (NYSE: WWW) and Forus SA (SSE: FORUS) today announced the formation of a new joint venture, Lifestyle Brands of Colombia, to market footwear in Colombia. This joint venture will be granted the long-term distribution rights to market some of ...read more


Merrell sales rebound for Wolverine Worldwide in 3Q

After a choppy first half of the year, Wolverine Worldwide’s Performance Footwear group — including Merrell and Chaco brands — rebounded in the third quarter 2013 with strong sales in almost every category. The group, which also includes Patagonia Footwear and Cushe brands, ...read more

Aetrex Logo Email

Aetrex Worldwide, Inc. Adds Distributors, Builds Global Infrastructure

Teaneck, NJ – Aetrex Worldwide, Inc. (“Aetrex”), the global leader in foot scanning technology and orthotics, is further expanding its global reach with the addition of Gerimais to its extensive network of distribution partners. Gerimais marks the company’s 16th international ...read more

Wolverine Worldwide Names Todd Yates President of Wolverine and Hytest

Rockford, Mich. (Jan. 2, 2013) – Wolverine Worldwide today announced that Todd Yates has been promoted to President of Wolverine and Hytest brands. In this newly formed role, Yates will be responsible for developing and implementing all integrated sales, marketing and product ...read more

Wolverine Worldwide Applauds Legislation that Strengthens U.S. Footwear Manufacturing

FOR IMMEDIATE RELEASE CONTACT: David Costello (617) 875-2492 WOLVERINE WORLDWIDE APPLAUDS FEDERAL LEGISLATION THAT STRENGTHENS U.S. FOOTWEAR MANUFACTURING Armed Services Committees Direct Department of Defense to Comply with Existing Law by Procuring American-made Athletic ...read more