Wolverine & Grace Potter and the Nocturnals to Rock Winter 2011 Outdoor Retailer Winter Market

OIWC and Love Hope Strength Are Targets of Charity Fundraising Concert

Michigan – January 5, 2011 -- Wolverine, the premier manufacturers of high performance workplace and outdoor footwear, today announced a fundraising party at the Winter 2011 Outdoor Retailer Tradeshow. This year’s party will be held on Friday, January 21, 2011 at The Depot, 400 W. South Temple, Salt Lake City. Grace Potter and the Nocturnals will perform live at 8:30 pm for an industry-exclusive show. Tickets will be available for purchase at the Wolverine booth #36181 during show hours.

The party will be headlined by Grace Potter and the Nocturnals, and all ticket sales will benefit the Love Hope Strength Foundation and the Outdoor Industries Women’s Coalition (OIWC).

Todd Yates, Wolverine Vice President/General Manager of Marketing and Apparel stated, “The Wolverine brand has grown up in the outdoor category and played it in for 125 years. We are thrilled to have this opportunity to celebrate our connection with the industry and at the same time benefit Love Hope Strength and the OIWC."

The Love Hope Strength Foundation mixes music with adventure to improve cancer care all over the world. The Outdoor Industry Women’s Coalition is a membership community that fosters women’s initiatives and professionals in the outdoor, bike and snow sports industries.

Date: Friday, January 21, 2011

Time: Doors open at 7:00 pm

Location: The Depot, 400 W. South Temple, Salt Lake City

Purchase tickets at the Wolverine booth #36181

About Wolverine

For more than 125 years, Wolverine has provided innovative footwear with superior comfort and today offers a full line of footwear, apparel and accessories. Wolverine is a division of Wolverine World Wide, Inc., one of the world’s leading marketers of branded casual, active lifestyle, work, outdoor sport and uniform footwear and apparel. For product information, visit www.wolverine.com.

About Love Hope Strength Foundation

LHSF is an international, music-centric cancer charity dedicated to saving lives, one concert at a time. The mission is to save lives, right now, with the advances that have already been made in cancer care. We do not fund cancer research, rather we use our funds to: Build and support cancer centers around the globe, build awareness of cancer needs, and build international bone marrow database through the “get on the list” campaign. To learn more visit www.lovehopestrength.org

About OIWC

Outdoor Industries Women’s Coalition (OIWC), a 501(c) 3 non-profit organization, is a membership community of professionals in the outdoor, bike and snowsports industries. OIWC is focused on providing power, influence, professional development and opportunity in the outdoor related businesses and to generate champions to inspire other women. To learn more about the OIWC online member community or to become a new member or sponsor, please visit www.oiwc.org

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