Wisconsin Pharmacal "Hits the Road" to Launch Coleman® Repellents

Wisconsin Pharmacal Company is "hitting the road" in advance of the Summer OR Show to introduce its new line of Coleman Repellents to both retailers and consumers across the country.
Author:
Updated:
Original:

Wisconsin Pharmacal Company is "hitting the road" to raise awareness for its new Coleman® insect repellent line, which will officially launch at Outdoor Retailer Summer Market in Salt Lake City later this month. The Coleman Repellents 'Road Show' will kick off Wednesday, July 15th in Jackson, Wis. and will travel across the country to Salt Lake City, arriving on Saturday, July 18th.

During the four-day, cross-country trek, representatives from Wisconsin Pharmacal – along with the company's official Coleman Repellents mascot – will make frequent stops at cities and towns both big and small. In addition, the company will be spending each night at local campgrounds in a new Coleman camper to connect with families and other outdoor enthusiasts. The entire journey will be captured via video and still photos, all of which will be posted on ColemanRepellents.com, YouTube, Twitter and Facebook.

"What better way to celebrate the launch of Coleman Repellents than a cross-country tour to connect with consumers and retailers?," said Mike Kermendy, vice president of sales and marketing for Wisconsin Pharmacal, the official manufacturer and distributor of Coleman Repellents. "We're looking forward to hitting the road to share our products with America."

Throughout the tour, consumers have the opportunity to enter a drawing to win a Coleman Evolution Cobalt camper – an $8,000 value. Preliminary planning takes the 'Road Show' through the great states of Illinois, Missouri, Kansas, Colorado, Wyoming and Utah. The team will make frequent stops throughout the tour to hand out product samples and promotional items. Participants can also experience camping made easy with a hands-on tour of the 2009 Coleman Evolution E3 camping trailer that will be serving as the 'Road Show' base camp. The Evolution was rated as North America's most popular "off road" folding camping trailer by Statistical Surveys, Inc. At the base camp there will also be gear giveaways compliments of The Coleman Company, Inc. and photo opportunities with the "Coleman Can" – the official mascot of Coleman Repellents.

"The goal of the Road Show is to engage consumers and build excitement for our new product offering," Kermendy said. "Equally as important, we want to reach out to retailers and trade audiences in a way that is unique, fun and memorable. By documenting the journey and posting it online, we're hoping that our friends in the trade come along for the ride – it should be an interesting journey."

There are three easy ways for people to follow the Coleman Repellents 'Road Show.' Daily updates will be provided on the following sites:
•ColemanRepellents.com
•Twitter.com/ColemanBugSpray
•Facebook.com (Search “Coleman Repellents”)

To learn more about Coleman Repellents or the upcoming Road Show, please call 1-800-558-6614 or visit ColemanRepellents.com.

Related

Wisconsin Pharmacal "Road Show" Edges Closer to Outdoor Retailer

Wisconsin Pharmacal Company is traveling across the country to help generate excitement for its new Coleman® Repellents line, which will officially be introduced at the Outdoor Retailer Summer Market in Salt Lake City, July 21-24, 2009. After several days on the road, ...read more

Wisconsin Pharmacal Launches “Bugsy’s Great Gear Giveaway”

JACKSON, Wis. (June 2, 2010) – Consumers looking to head outdoors this summer won't want to miss “Bugsy's Great Gear Giveaway.” The new online sweepstakes from Wisconsin Pharmacal – the exclusive manufacturer of Coleman® Repellents – offers an opportunity to win the ...read more

ColemanLine

Wisconsin Pharmacal Partners with AmeriCares to Help Prevent the Spread of Zika Virus

JACKSON, Wis. – Wisconsin Pharmacal – the official licensee of Coleman® Insect Repellents as well as other outdoor health and safety products – has partnered with AmeriCares to help prevent the spread of Zika virus throughout Latin America and the Caribbean. The company is ...read more

Wisconsin Pharmacal Donates Water Purification Tablets

Wisconsin Pharmacal Company, the manufacturer of Potable Aqua® water purification tablets, has partnered with numerous worldwide relief organizations and the U.S. Army to assist those recently affected by the devastating earthquake in Haiti. The company, recognizing the critical ...read more

Wisconsin Pharmacal Adds John Wright as Director of Sales

Wisconsin Pharmacal Company, Jackson, Wis., a manufacturer of several respected outdoor health and safety brands, recently hired John Wright as Director of Sales – Sporting Goods. In his new role, Wright will oversee the company's sales efforts in the sporting goods, mass ...read more

WIPharm

Wisconsin Pharmacal Donates Water Purification Tablets to Support Haitian Relief Efforts

JACKSON, Wis. (October 20, 2016) – Wisconsin Pharmacal Company – the maker of Potable Aqua® water purification products – is working with relief organizations in Haiti to supply Potable Aqua Germicidal Tablets to those in need. Haiti currently faces a surge in cholera cases in ...read more

Wisconsin Pharmacal Forms Partnership with Browning

Jackson, Wis. – Wisconsin Pharmacal Company®, a leader in outdoor health and safety, has signed a licensing agreement with Browning®, a world-renowned name in firearms, outdoor apparel and related accessories. Under terms of the deal, Wisconsin Pharmacal will manufacture and ...read more

New Coleman First Aid Kits Offer Popular Items at a Great Value

Anyone heading outdoors can now rest a bit easier because Wisconsin Pharmacal Company is launching an all-new line of first aid kits under the Coleman® name – one of the most trusted and widely-purchased brands in outdoor activities. The new kits are designed to meet the needs ...read more

SkinSmart.jpg

Coleman SkinSmart Insect Repellent

When you’re in the jungle and surrounded by disease-carrying biting insects, DEET-based insect repellents are still considered by most health agencies to provide the most effective protection, especially since traditional natural repellents tend to lose efficacy after two ...read more