Winter OR Attendees To Get Free Rides, Courtesy of plum

New recruiting firm’s distinctive plum Ride van will offer shelter from the elements, transporting show attendees in comfort and style during OR.

White Salmon, WA – plum, a recruiting firm focused on connecting innovative sports brands with the most promising and adventurous talent in the field, will help “relieve the pain” of Winter OR attendees by offering free transportation between hotels and show locations with their cozy and cool plum Ride van. Passengers will be treated to various items for trade show pain relief, while riding in comfort to and from trade show events. Any show attendee is welcome to flag down the plum Ride for a quick lift– look for the distinctive ski rack leaves – and OR attendees can also reserve transportation to and from the airport in advance by emailing (reservations will be accommodated on a first-come, first-served basis).

plum (formerly Global Brand Search) was co-founded by Lori Harrod and Betsy Curtin, recruiting industry veterans who share a straightforward, results-oriented approach grounded in highly responsive, personal service, to both client companies and candidates. The website,, offers a variety of tools for brands and talent to connect, including a job board where companies can post openings and job seekers can conduct searches free of charge.

“We chose the name plum because we wanted to convey from the outset that we're offering a different experience,” said Lori Harrod, Plum Co-founder and Partner. “We're not only interested when there is an active search. Our focus is on helping companies and candidates make the best connections on an ongoing basis, which is why we created the free job board on our website and are incorporating tools to help people develop their careers and expand their talent pool.”
“This industry is anything but traditional,” added Betsy Curtin, plum Co-founder and Partner. “We wanted to provide an approach that matched.”

Lori and Betsy met when they were both working at Generator Group and discovered a powerful chemistry between Lori's ability to see the big picture and Betsy's obsessive attention to detail, resulting in the formation of plum. Lori has spent the past twelve years bringing great people into companies like Adidas, Lucy, Sara Lee Branded Apparel, New Balance, Brooks Sports, Keen, Yakima, Hanna Anderson, Nike, Moving Comfort, Umbro, Transitions for Health, Timberland, Reebok, Oakley, Intel, IBM, MCI, Swiss Bank, Perot Systems, Chicago Board of Trade and Kaiser Permanente. Betsy has maintained a close virtual community with an extensive list of apparel designers, footwear designers, retail marketing talent and brand managers. Recently, she has filled the following positions for major players in the outdoor industry: Apparel Designer, Technical Designer, Footwear Designer and Developer, Apparel Product Line Manager, Category Manager, Event Marketing, Retail Marketing Manager, Brand Manager and Director of HR.
Lori and Betsy are very active in the Outdoor Industries Women's Coalition (OIWC). Lori is a Board Member, serves on the Membership Committee and has started a Portland area chapter. Betsy serves on the Professional Development Committee, where she is spearheading one of the organization's new initiatives to help better develop talent from outside the industry.

plum is a recruiting firm focused on connecting innovative sports brands with the most promising and adventurous talent in the field. More information, including how to post or search jobs, services, team bios and upcoming events can be found at or email