WildCheff Retains The Keer Group as Branding, Marketing, and Public Relations Agency


Wellfleet, MA (June 24, 2013) The Keer Group (TKG) is pleased to announce that they have been retained as Denny Corriveau’s WildCheff’s marketing agency of record. 

WildCheff Enterprises, LLC was founded in 1986 when Denny Corriveau disseminated some of his long-held family organic and wild-game recipes. The response was immediate and overwhelming, and WildCheff experienced significant growth year-after-year. Corriveau has worked for the past few decades expanding the business to include the New England School of Game, WildCheff Catering-an organic, wild-game catering business, and a product line that includes preservative-free spice blends, specialty salts, oils, vinegars and brines specifically formulated to enhance the natural flavors of wild game. Additional products such as WildCheff cookbooks and how-to DVDs round out Corriveau’s mission: to educate and inspire people nationally on innovative Farm & Field to Table culinary concepts.

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According to Corriveau, “WildCheff is thrilled about the opportunity of working with The Keer Group. From the start, Tom and Angela have represented a high level of professionalism and knowledge of branding and audience outreach strategies that align perfectly with the quality standard of WildCheff. It is a seamless partnership that will take my vision for WildCheff and portray it in a way that will reach more people and produce greater results. TKG’s expertise in upgrading WildCheff’s brand appearance and specifically the website (www.wildcheff.com) will powerfully exemplify the true essence of WildCheff’s mission. I look forward to collaborating with TKG on this project.”

The Keer Group’s Vice President, Angela Keer agrees. “The exciting part of Denny Corriveau’s WildCheff brand is that he’s got all of the right ingredients for an enormously successful brand, pun intended. He’s creative, hard working, and thoughtful in his approach. As a hunter and fisherman he really understands all facets of game and its proper preparation. In addition to being an award-winning game chef, Denny has received numerous accolades and endorsements from folks like 3-time Superbowl Champion Matt Light who has claimed Denny to be “the best of the best when it comes to preparing wild game.” WildCheff is positioned for rapid growth and our team looks very forward to helping Denny realize his total vision for the brand. Our first order of business is a complete redesign of his website, www.wildcheff.com. The new website will be completely interactive with the wild game preparer in mind: easy-to-navigate, full of recipes and educational in nature. The new www.wildcheff.com will launch later this summer and will bring Denny’s culinary concepts to life.” 

Founded in 2006, The Keer Group is an award-winning, full-service brand management agency. Their services include branding, marketing, advertising, public relations, sales and operations. They specialize in the active sporting lifestyle and outdoor pursuits. Located in Wellfleet, Massachusetts their international client base is comprised of manufacturers, distributors, retailers, destinations, trade organizations, conservation groups, artists and publications. To learn more about The Keer Group, visit www.thekeergroup.com.


Tom Keer
The Keer Group