Wigwam Introduces New Spring Styles Without Any Wool

Wigwam introduces new styles for Spring.
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FOR IMMEDIATE RELEASE

MEDIA CONTACT: Donna Fischer, 920.457.5551

WIGWAM® INTRODUCES NEW SPRING STYLES WITHOUT ANY WOOL

SHEBOYGAN, Wis., Sept. 16, 2008 – Wigwam, an authentic American brand of socks, is redefining its Sport, Outdoor and Health competencies with technologically advanced socks that make any adventure, from running a marathon to just walking around, a great experience. Pulling inspiration from both fashion and functional detail, Wigwam's new socks offer sport, outdoor and health enthusiasts a high-quality, durable base for any level of activity.

Interesting new patterns and colors combine with high-technology fibers that offer breathable, hydrophilic (moisture absorbing) and hydrophobic (moisture-repelling) properties to keep feet dry, comfortable and blister-free. Some of the new styles in Sport like the Ironman® Fast Lane Pro and Ironman® Vapor Pro are designed for winning performance. Patented moisture control combines with a secure, foot-hugging fit and unbeatable comfort that refreshes feet. The Ironman® Voltage Pro and Ironman® Thunder Pro Low-Cut offer a stylized tab at the back of the sock giving them flair as well as helping keep the sock in place.

In Outdoor competency, the new Vibe is a wool-free sock with the Dri-release® effect, keeping feet dry while FreshGuard® keeps feet feeling refreshed and cared for. The Wind Swept, Diamond Delight and D'vine socks combine very delicate patterns, captivating colors, soft, foot hugging fit and are completely wool-free.

The new Health sock, Travel Pro, extends over the calf to regulate moisture evaporation, enhance circulation, improve stamina and reduce muscle fatigue. Also, the new Glide has the durability to be a sport sock but also keeps feet clean and odor free with FreshGuard® and dry with Dri-release®.

“Whether you are walking around the lake or competing at the Ironman level, Wigwam has the socks to fit your needs. Our Sport, Outdoor and Health competencies offer a versatile mix that gives consumers more individual and personal choices in their socks. It always feels better when you have the right ones on,” said Margaret Chesebro, field-marketing manager for Wigwam.

About Wigwam:
Wigwam Mills, Inc., was founded in 1905 and is located in Sheboygan, Wisconsin. It is an authentic American brand that designs, manufactures and markets the knitwear that America grew up with. For more information, visit www.wigwam.com or e-mail Wigwam at socks@wigwam.com. Wigwam…LIFE IS MOVEMENT.
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