Wigwam recently appointed Eric J. Loferski as the new Vice President of Marketing. In this new role, Eric will be a key member of Wigwam’s Leadership Team and will be responsible for setting the Company’s overall marketing strategy and objectives to increase sales and market share as well as facilitate new product launches and increased brand awareness and exposure both domestically and internationally.
Eric has spent the last 6+ years in key marketing positions at Briggs & Stratton in Wauwatosa, WI, mostly recently holding the position of Director of Marketing – Portable Power & Cleaning Systems. Eric earned a Bachelor’s Degree in Finance from the University of Wisconsin - Whitewater and a Master’s Degree in Marketing from Marquette University.“I am thrilled to be a part of the Wigwam team and the brand’s rich history of superior quality, Made-in-the-USA products,” Loferski said. “Through innovative and fashionable new products, best-in-class retail merchandising, and increased digital marketing including expansive social media efforts, we expect to grow the breadth of the Wigwam brand and strengthen the company’s position as a leading manufacturer for years to come.”
About Wigwam: Wigwam is a family owned and operated sock manufacturer that has been manufacturing performance socks in Sheboygan, WI, USA since 1905. This January will mark 110 years in business for Wigwam. For more information on Wigwam, go to www.wigwam.com or follow us on Facebook at www.facebook.com/wigwamsocks and Twitter at www.twitter.com/wigwamsocksusa.