FOR IMMEDIATE RELEASE
MEDIA CONTACT: Donna Fischer, 920.457.5551
WIGWAMÂ®, A PROUD SPONSOR OF PROJECT ATHENA
SHEBOYGAN, Wis., Sept. 16, 2008 â€“ Wigwam, an authentic American brand of socks, is redefining health and sport footwear with technologically advanced socks that make any adventure, from running the river trails to competing in a triathlon, a great experience. Pulling inspiration from both fashion and functional detail, Wigwam's new health socks offer enthusiasts a high quality, durable base for any activity. Alongside of these new and versatile socks, Wigwam is sponsoring the Project Athena Foundation and helping women with breast cancer and other medical or traumatic setbacks live their athletic and adventurous dreams.
Wigwam firmly believes that your feet are your foundation and in the importance of protecting women's feet in the early stages of training all the way to the finish line. Along with being honored in supporting such an incredible foundation, Wigwam is committed to providing the best quality product to its consumers. They hold responsibility for sourcing the best materials, providing a safe and healthy work environment for its employee's, following green manufacturing and investing in the community and foundations like Project Athena.
The most recent Athenaship Recipient is 35-year-old Kerrie Larson-Kerkman from Appleton, WI. Due to a degenerative spinal condition, she endured a spinal fusion. After a significant among of strength training and conditioning, Kerrie will be living her dream of running the Great Wall Marathon in China in May 2009. Wigwam is pleased to sponsor this foundation and help women like Kerrie achieve their goals.
â€œWhether you are jogging around the lake or living an athletic or adventurous dream, Wigwam has the socks to fit Project Athena's athletes needs,â€ said Margaret Chesebro, field marketing manager for Wigwam. â€œOur Health and Sport competencies offer a versatile mix that gives consumers more individual and personal choices in their socks. It always feels better when you have the right ones on and also knowing you are supporting a great cause.â€
About Project Athena:
Project Athena is a non-profit foundation that encourages women to not just survive--but go on to STRIVE after enduring life altering yet life affirming medical conditions. Project Athena provides coaching, equipment, travel expenses, entry fees, and, most importantly, encouragement and inspiration for women who desire to unleash the athlete within and strive for the goal of a lifetime--whether that be to climb Mount Kilimanjaro, cross the finish line of an Ironman Triathlon, or fall into the arms of a proud family at the end of a local 5K.Donations towards Kerrie's dream can be made on the Project Athena website. www.ProjectAthena.org
Wigwam Mills, Inc., was founded in 1905 and is located in Sheboygan, Wisconsin. It is an authentic American brand that designs, manufactures and markets the knitwear that America grew up with. For more information, visit www.wigwam.com or e-mail Wigwam at firstname.lastname@example.org. Wigwam has consolidated its previous 20 product categories into five simple competencies, each packaged in a vibrant color of nature. The Sport competency packaging is green, denoting life, nourishment, freshness and green grass. Wigwamâ€¦LIFE IS MOVEMENT.
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