Why Women Buy: Industry Experts Reveal What Drives the Purchasing Decisions of Women During M2W(R)-The Marketing to Women Conference

Marketing to women brand leaders and experts will explore the psychological factors that drive women's purchasing decisions during the 4th Annual M2W(R)-The Marketing To Women Conference, May 8-9, 2008, Chicago Cultural Center. With women controlling over 80% of all consumer purchasing across every brand category, understanding why women buy is vital to a brand's success.
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HARTFORD, Conn. -- Marketing to women brand leaders and experts will explore the psychological factors that drive women's purchasing decisions during the 4th Annual M2W(R)-The Marketing To Women Conference, May 8-9, 2008, Chicago Cultural Center. With women controlling over 80% of all consumer purchasing across every brand category, understanding why women buy is vital to a brand's success.

"Women are not buying products or services, they are buying a lifestyle," says Kaira Sturdivant Rouda, president of Real Living, author of Real You Incorporated and scheduled M2W(R) speaker. "It's more than just knowing what women are buying, but understanding how her purchasing decisions are often driven by life stage transitions. For many women, work is a huge part of their lives. The lines have become blurred. If a brand appeals to her, she's likely to extend the relationship from her home life to her business life, or vice versa." Rouda will be leading a presentation on how a woman's real estate transactions lead to a 200% increase in related consumer purchasing.

"In order for a brand to truly be successful, it must be embraced by female consumers," says Rick Milenthal, CEO of Engauge and M2W(R) presenter. "It is imperative that we as marketers learn how to align with the mindsets that drive women's choices and actions." During M2W(R), Milenthal and his colleague, Judy Bitterli, chief global development officer for Engauge, will be sharing their insights into the six major modes that drive female consumers.

M2W(R) has become the premier national conference for business and marketing professionals looking to increase their emotional, cognitive and financial share of the lucrative women's market. Glam Media is the Exclusive Presenting Sponsor of M2W(R) with Associate Sponsors Ketchum, Draftfcb, General Growth Properties, Real Living, Content That Works, Paramount Market Publishing, WE tv and Engauge. SheSpeaks is a Workshop Sponsor, b.happybags is a Breakfast Sponsor, MS&L, Pink Tank, and The Style Network are Break Sponsors and Publicis is a Lunch Sponsor. Snippies is the Video Journalism Resource. PINK magazine and Fast Company are Media Sponsors and Getty Images is the Imagery Resource.

M2W(R) is produced by PME(R) Enterprises, Hartford, CT. Please visit www.m2w.biz/ for more details or to register for M2W(R).

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