Why Weight? New Line-up Proves Again That Nobody Knows More About Less

New GoLite Line-Up proves once again GoLite is the world’s premier producer of lightweight equipment, clothing, and footwear. At Summer Outdoor Retailer GOLite will premier its new shelter, pack and sleeping bag line.
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FOR IMMEDIATE RELEASE
July 17, 2007



Why Weight?





For more information, contact:

Noelle Guerin
CerconeBrownCurtis PR
617.248.0680 ext. 10
nguerin@cerconebrown.com



GoLite's Line-up Proves Once Again That Nobody Knows More About Lessâ„¢

GoLite, the world's premier producer of lightweight equipment, clothing, and footwear for active outdoor adventures is launching an enormous set of new product introductions and innovations at the Outdoor Retailer Summer Market show this August. Following in the footsteps of GoLite's successful pack and footwear introductions in Spring 2007, GoLite is thrilled to show off its latest shelters, sleeping bags, bottle packs and environmentally friendly trail running apparel and support tops. While you'll be drawn to GoLite's “lightest in class” products, every item also offers the durability, style, and functionality to become the only gear you'll ever need.

EQUIPMENT

Shelter from the Storm
Blissfully unburdened and as close to nirvana as you can get with your feet still on the ground, GoLite's all-new Paradise collection of technical 4- season shelters, including free-standing tents and the world's first free-standing backcountry tarps, deliver serious weather protection, durability, comfort, functionality, versatility, packability, and livable space, all at incredibly low weights. Each shelter is constructed with ultra-lite, durable, waterproof SilLite™ silicone-impregnated nylon and offers plenty of room at minimal weight. The pyramid-style Shangri-La series offer 1, 2, 3, 4+, 6+ and 8+ person accommodations in weights as low as 1lb 5oz for the 1-person to a mere 6lbs 8oz for the outfitter-ready 8- to 10-person shelter! Find your ideal world in the Utopia series, the first free-standing ultra-lite tarp collection, which comes in 1, 2+ and 4-person versions and ranges from 2lbs 2oz for the 1-person to 3lbs 4oz for the 4-person. Experience the ultimate pleasure dome with the Xanadu and Valhalla series: roomy, fully-featured, free-standing shelters available in 1, 2+ and 4-person options. Both the Xanadu and the Valhalla shelters utilize a hybrid design of EPIC™ by Nextec® silicone-encapsulated ripstop nylon combined with SilLite™ for optimal air flow, comfort and protection. Come dream beneath the starry (or stormy) skies in GoLite's new Paradise shelter collection.






To Sleep: Perchance To Dream
Maybe things would have gone differently for Hamlet if he'd had one of GoLite's luxurious new sleeping bags to rest his weary bones. GoLite's premium 800-fill goose down bags a technical mummy shape and trapezoidal foot box for efficient warmth and feature the ingenious new waterproof-breathable AridZones™ on the head and foot sections to keep you dry from tent wall condensation. Available in women's- and men's-specific styles, the new sleeping bag line is offered in three series, and male and female bags can be zipped together. Designed for the lite-weight camper, the Venture series includes 40º, 20º and 0º bags that all have a full-length side zip, 5-piece ergonomic hood, and a wider mummy shape for more room. Also available in 40º, 20º and 0º temperature ratings, the Adrenaline series is slightly lighter thanks to a half-length top zip and trimmer mummy shape, and its close-fitting SkullGlove™ hood ensures maximum warmth. For the ultra-lite purist, the hoodless 1lb 3oz Ultra 20º bag is a bottomless, comforter-style sleep system that attaches directly to a sleeping pad.

The Leader of the Pack
From a hand-held single-bottle piece to a two-bottle pack for longer adventure runs or day hikes, GoLite's new bottle packs will rock your world, not your hips. GoLite's revolutionary new bottle packs eliminate unruly bottle wobble and annoying pack bounce for hard core trail runners and hikers. Sleek, quick-dry, breathable, gender-specific, and lightweight, the packs feature the NO BOUNCE™ System, a sophisticated combination of foam densities, tension lines, and secure bottle pockets to create a stable, comfortable ride. Available in women's- and men's-specific designs, these jiggle-free wonders stay glued to the user's hips no matter how demanding the terrain. Angled bottle holsters on select models makes it easy to access on the run. EVA foam insulates the bottle sleeves to keep liquids hot or cold. And highly breathable quick-dry air mesh bodies enable the user to stay cool and dry during fast-forward activities. Stretch mesh hip pockets are perfect for keys or energy gel. Packs comes with 21oz Specialized® bottles.



APPAREL
Green With Envy
The stunningly light, award-winning GoLite Wisp Collection is turning green! The Wisp Wind Shirt, Ether Wind Jacket, and Whim Pant are now made with EcoWispâ„¢, a 22-denier 100% recycled polyester taffeta with DWR that is ultra-lite, highly breathable, wind-resistant, water-repellent, and soft against the skin. In fact, the Ether Wind Shirt is everything it's always been, but now it offers environmental peace of mind, too. The new EcoWispâ„¢ fabric is ideal for use in high motion, sweat intensive endurance sports, and these travel-ready shells stuff so small there's never a reason to leave one behind.

Run for Cover
GoLite's environmentally friendly DriMove Lite performance layers, made with 100% recycled polyester, are back for Spring 2008 with sleeker profiles and thoughtful new updates like Coconaâ„¢ technology paneling in the neck and sleeve for additional odor control and sun protection. These silky, quick-drying, wicking layers are ideal for fast-forward sports in hot weather.





Enlightened Mind, ConsciousBody
Expanding on their commitment to GoLite on the Planet, GoLite is launching the ConsciousBody™ collection for women. GoLite's exclusive EcoBody™ fabric wicks away sweat and promotes rapid evaporation, keeping you dry and cool. Six support tops and four fitness styles are made with a blend of 100% recycled polyester and Lycra® for superb comfort and support. The support tops are available in Lite Motion (for low impact sports), Moderate Motion (for mid impact sports) and Full Motion (for high impact sports). Stylish, technical, and environmentally friendly, the ConsciousBody™ collection has got you covered.

FOOTWEAR
Inspired by the extreme demands of sky running, GoLite has revolutionized trail running footwear by recognizing and solving for the distinct needs of trail runners. Designed and developed by the award-winning Timberland Invention Factory, the footwear uses “Soft Against the Ground” technology to address the trail runner's most pressing need: Whole Body Stability. New for Spring 2008, GoLite's design evolution further enhances Whole Body Stability by combining a new PreciseFit Plus innerlock lacing system and carbon fiber cradle in an extremely lightweight but supportive trail runner. For more information and details on the GoLite footwear line, contact Bethany Mousseau at Stanwood & Partners PR (bmousseau@wyoming.com).


GOLITE EVENTS AT OUTDOOR RETAILER
Join GoLite to celebrate their hot new 2008 product launches at Sweet Summer of Lite. Cool off and kick back with bluegrass, Lynchburg Lemonade, and sweet summer vibe. Do your part to GoLite on the Planet by taking the Carbon Neutral Travel Challenge: offset your travel to and from O.R. The first 300 sticker-wearing Carbon Neutral Travelers, will receive a 100% recycled polyester GoLite DriMove Lite performance running top! Stick around for great gear giveaways and special prizes to the OR attendees who traveled the furthest and thereby offset the most carbon. Why weight? Day Two, August 10th, 4 – 6pm at GoLite Booth #24001 and GoLite Footwear Booth #25011.

Sponsored athletes, retailers, and notable industry members will compete side-by-side aboard FreeMotion Incline Trainers at the third annual Uphill Challenge presented by Trail Runner and GoLite. The title of King and Queen of the Mountains will be awarded to runners covering the greatest distance in 15 minutes on treadmills set at a 15-percent grade. Witness this endurance fitness spectacle and cheer the athletes on! GoLite is contributing $5 to the Conservation Alliance for each mile the athletes run. Chances to win great prizes throughout the day! All day, Friday, August 10, Booth #5050.

With the introduction of GoLite's breakthrough new Paradise Shelter collection, GoLite will be hosting GoLite Shelter Clinic with Coup at O.R.'s “Tent City” daily at 11am. Join GoLite co-founder and President Demetri Coupounas as he gives an overview of GoLite's hot new shelter line, along with the philosophy and design behind these exciting new shelters. All retailer attendee's will be entered to win the GoLite Great Western Loop Giveaway for an all expense paid, carbon neutral trip for two to a crown jewel U.S. National Park! Location: Tent City – GoLite Tents.

There'll be gourmet espresso and microbrew in the booth daily, and gear giveaways daily at 4:30. With all this going on at GoLite for 2008, why weight?

About GoLite
GoLite is the world's premier producer of lite and ultra-lite clothing and equipment for active, outdoor sports. Inspired, designed, and tested in Boulder, Colorado, GoLite® products offer uncompromised head-to-toe performance, durability, and versatility at the lightest possible weight to maximize a person's enjoyment and performance in the outdoors. Since 1998, GoLite has been pushing the envelope of theory, practice, & design innovation and has led a “lightweight revolution” that has changed an entire industry. GoLite is more than a name: it is philosophy, a lifestyle, and a commandment to do more with less. Environmental stewardship and social responsibility have been fundamental to GoLite's mission and core values since its founding. GoLite is humbly committed to minimizing its environmental footprint – to GoLite on the Planet - through innovation, resourcefulness and partnership. GoLite Athlete Ambassadors regularly share “How to GoLite” techniques in outreach seminars around the world. For more information on GoLite® products, ambassadors, environmental or outreach efforts, visit their exciting new website at www.GoLite.com or call 888-5-GoLite toll-free within the U.S.
About GoLite Footwear
GoLite® Footwear offers uncompromised performance and superior protection in the lightest weight shoe possible. The revolutionary footwear line provides runners with whole body stability, bruise protection, security, moisture management and traction. Only GoLite® Footwear breaks the compromise between athletic performance and outdoor protection to meet the unique needs of outdoor athletes performing in the unpredictable, unstable and unforgiving terrain of the outdoors.
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