Denver, Colo. October 10, 2019. What’s UP Public Relations, located in Denver, Colorado, and founded in Bozeman, Montana, in 1997, specializing in international and national brands entering the U.S. markets in Snow, Outdoor, and Fitness, is pleased to announce that Sarah Laughlin has joined the What’s UP PR team. Sarah will join as new business specialist and account executive effective immediately.
Laughlin comes to What’s UP PR with experience in public-policy public relations and as a small business owner. After graduating from University of Colorado with a degree in corporate communications, Laughlin pursued an in-house marketing career in Washington, DC. Her 10 years of experience spans digital media, advertising, content marketing, and media relations. She holds an MBA from the University of Denver and is also the founder of an e-commerce ski apparel company. Her diverse experience in both media and business allows her to build impactful public relations campaigns with an eye toward generating revenue for our clients. In 2017, Sarah returned to her hometown of Denver, where she loves to hike with her dog “Buff,” play tennis, cook for friends, and ski.
“Sarah is a powerhouse,” shares Beth Cochran, founder and owner of What’s UP, “She’s operates full-steam-ahead with creative solutions and tackles daily challenges heads-on. She brings a welcome energy to our fluid office. We have some great events and client activations planned for this fall and Sarah is a driving force behind those initiatives.”
The team at What’s UP is dynamic, devoted, and passionate about the lifestyle we promote. What’s UP is pleased to announce that we are also collaborating with Los Angeles-based PR consultant Christina Peake, whose focus is on celebrity placements.
Peake has 20 years in the business of putting brands front-and-center with celebrity placements. Her work routinely doubles revenues overnight with brand exposure and demand. “We are elated to forge this new direction for our clients,” says Cochran.
Rounding Out the What’s UP PR Team
Chip Smith with Soar Communications, continues as market advisor and PR strategist. New York-based Kim Rapkins focuses on content editing. After graduating from Columbia University, Rapkins earned her master’s degree in journalism. She has worked as a content writer and digital media strategist in the fashion, performing arts, and outdoor industries for nearly a decade. Siobhan Stock Lyon, a graduate of Denver University, remains on the team as a support account executive based in New York. Stock-Lyon brings energy, creativity, and event experience to the team. She is a former Denver Theater Company ballerina, traveler, yogi, and outdoor enthusiast.
Having worked for major accounts including Bausch and Lomb, I SKI eyewear, K2 packs, Marker Bindings, and National Geographic, founder Beth Cochran launched her hybrid business model in 1997. Serving emerging international multimillion-dollar companies, her agency was one of the first specialized satellite communication firms in the business of media relations for outdoor and ski companies. What’s UP expertise provides immediate direction in advertising plans, budget planning, communications, events, media relations and trade show support for iconic generational brands entering the US specialty sport markets.
About What’s UP Public Relations
Twenty two years later, with over a dozen international brands, What’s UP Public Relations continues to serve new generations of boutique outdoor brands that are focused on sustainability, generational manufacturing, and independent ownership. The company’s mission is to provide immediate brand positioning and marketing expertise to both new and established high-end specialty manufacturers in the outdoor, ski, and sport industries. Services include collective budget strategies, product placement, brand event planning and activation, press events, brand consulting, advertising plans, and social media collaboration.
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