VANCOUVER, British Columbia â€“ Westcomb, the Vancouver-based apparel manufacturer whose â€˜True Form' design philosophy dictates functional, uncomplicated gear of the highest quality workmanship, this month retained Base Camp Communications to handle its public relations and brand communications moving forward.
Base Camp will develop a brand communications campaign for Westcomb that helps show why Westcomb's approach to the outdoor apparel market is distinctive and how the growing apparel manufacturer is pioneering new technologies and unique designs.
The longer-term campaign will build on the successes Base Camp's project work for Westcomb, which started in early 2007, as well as on Westcomb's recent accoloades in the industry, which include a 2006 ISPO â€˜Brand New' award, two 2007 Polartec APEX Design Awards, and 2006 APEX Design Award.
For more information about Westcomb, visit www.westcomb.com or the company's online press room at www.basecampcomm/com/westcomb_pr.
Based in Vancouver, B.C., Westcomb uses its â€˜True Form' design philosophy to create functional, uncomplicated gear of the highest quality workmanship. Each and every Westcomb piece is a product of precision thinking, thoughtful design, extensive development and constant refinement. The company, founded in 2004, partners with the world's leading material innovators to engineer technically advanced gear constructed with the most cutting-edge materials available â€“ often creating industry â€˜firsts' in the process. All Westcomb garments are designed and built in Vancouver. This design philosophy and experience has garnered the company international accolades, including three APEX Design Awards from Polartec as well as an ISPO â€˜Brand New' award.
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