Woolrich, Pennsylvania, July 18, 2013 — Woolrich, whose apparel has been worn by explorers and adventurers since 1830, has teamed up with Jordan Hufnagel and James Crowe of adventure outfitter West America on an epic motorcycle odyssey from Whistler, BC to Patagonia and back. The duo will be wearing Woolrich apparel while documenting their trip and have developed a capsule of apparel inspired by the journey.
“Jordan and James are embarking on a journey that embodies the spirit of adventure that defines our brand,” said Josh Rich, Woolrich vice president.
Bicycle builder Jordan Hufnagel and motorcycle maker James Crowe, both of Portland, OR, are departing in the summer of 2013 on this unscripted journey. Riding two motorcycles made by Crowe in their workshop, the duo’s itinerary will be determined by their personal compass with only a general geographic final destination and timetable.
There are a million different things to take away from a trip like this. We are really looking foward to the personal connections with people along the way, and the uncertainty about what lays around every corner for us.” said Hufnagel.
“James and I are looking to discover as much about ourselves as we are about the world at large on this journey.”
Traveling in a southerly direction Crowe and Hufnagel will be documenting and sharing their journey and other exploits on their website (www.wearewestamerica.com) and on Woolrich's Instagram feed (@woolrichinc). Woolrich will also feature content from the trip on their site (www.woolrich.com) and across its other social media platforms.
The trip has inspired a Made in USA capsule that Woolrich developed in collaboration with Crowe and Hufnagel. The collection includes a Woolrich mill wool shirt, vest, multi-use poncho/ blanket, waxed canvas motorcycle jacket, and hat.
The collection will premiere at Capsule in New York, NY July 22-23 and at the Outdoor Retailer Summer Market in Salt Lake City, UT July 31 to August 3. Hufnagel will be in attendance at Capsule and will be joined by Crowe in Woolrich’s booth (19001-20001) at the Outdoor Retailer show along with their motorcycles as an initial stop on their journey.
Since 1830, Woolrich has made clothing for Americans to do their jobs and follow their passions outdoors. Founded by John Rich on the simple idea of making the best quality woolens for area woodsmen and settlers, Woolrich is now recognized around the world as The Original Outdoor Clothing Company. Woolrich carries on the tradition of its founder by making purposeful products for people to enjoy and explore the outdoors. The Woolrich Woolen Mill, located at the company's headquarters in Woolrich, Pennsylvania, is the oldest vertically integrated woolen mill operating in the United States, producing renown made in USA woolen fabrics sold to discerning brands worldwide. Learn more about Woolrich, its apparel, fabrics, accessories, home and outdoor products at www.woolrich.com.